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Robert F. Bohn
Professor, Marketing / Management: Mercy College; Fashion Institute of Techology; Creative Brnd Mkt Consultant at Schneider Electric
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Robert F. Bohn
Professor, Marketing / Management: Mercy College; Fashion Institute of Techology; Creative Brnd Mkt Consultant at Schneider Electric
Joined 06/24/2017
Level: LEVEL 01 (12 mo pts: 0 pts)
Lifetime points: 40 pts
The Leukemia & Lymphoma Society
Develop online content for recruitment and marketing collateral materials.
Created content for online and print recruitment / collateral materials; communications campaign
Creative for retention marketing, communications and direct mail
Created fundraising initiatives / online design
Metro New York
Strategic research, alliances & media relations; formed partnerships that built brand through custom publications, community involvement, on-line collaboration, television exposure and cultural & sporting events.
Online interactive media kits
Improved quality of circulation strategies that effectively targeted desired markets
Kiplinger's Personal Finance
Managed editorial, circulation, online, corporate research & targeted merchandising programs
Responsible for the brand's positioning including advertising trade campaigns, primary research studies & sales presentations.
ESPN
Responsible for ad campaigns, research, public relations, custom publishing opportunities, sales support materials, merchandising, direct marketing, and special events.
Successfully implemented sales plans to increase new product revenue stream.
PRIMEDIA
Developed sales presentations including pharmaceutical, health & beauty aids, automotive and beauty / fashion; marketing research and strategic planning.
Forbes
Directed all facets of competitively positioning brand through the development of branding campaigns, subscriber & readership research , tracked competitive adv trends for domestic & international sales force.
Time Inc. / People Magazine
Directed the marketing strategy, research/strategic planning and ad sls information for product categories that generated yearly ad revenue of over $100 million.
Philip Morris USA
Developed product promotional and merch progs for the most successful new launch.
Breadth of experience covers all parts of the marketing process, be it branding, research, Dir
Mkt, promo & sales development/support.
Develop online content for recruitment and marketing collateral materials.
Created content for online and print recruitment / collateral materials; communications campaign
Creative for retention marketing, communications and direct mail
Created fundraising initiatives / online design
Metro New York
Strategic research, alliances & media relations; formed partnerships that built brand through custom publications, community involvement, on-line collaboration, television exposure and cultural & sporting events.
Online interactive media kits
Improved quality of circulation strategies that effectively targeted desired markets
Kiplinger's Personal Finance
Managed editorial, circulation, online, corporate research & targeted merchandising programs
Responsible for the brand's positioning including advertising trade campaigns, primary research studies & sales presentations.
ESPN
Responsible for ad campaigns, research, public relations, custom publishing opportunities, sales support materials, merchandising, direct marketing, and special events.
Successfully implemented sales plans to increase new product revenue stream.
PRIMEDIA
Developed sales presentations including pharmaceutical, health & beauty aids, automotive and beauty / fashion; marketing research and strategic planning.
Forbes
Directed all facets of competitively positioning brand through the development of branding campaigns, subscriber & readership research , tracked competitive adv trends for domestic & international sales force.
Time Inc. / People Magazine
Directed the marketing strategy, research/strategic planning and ad sls information for product categories that generated yearly ad revenue of over $100 million.
Philip Morris USA
Developed product promotional and merch progs for the most successful new launch.
Breadth of experience covers all parts of the marketing process, be it branding, research, Dir
Mkt, promo & sales development/support.
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