Mark JS Miller


Mark JS Miller

Principal, Kaiviti Consulting, LLC at Kaiviti Consulting, LLC

Joined 05/31/2017


I bring the work ethic of an immigrant, the vision of an elite researcher, the savvy of a consumer-centric marketer, the experience of an entrepreneur, and the passion of that young boy who asked the question - WHY - and when he was told it cannot be done, to take that as a challenge to find a way to make it happen.

As VP at AdvoCare, contributed to the growth from a small, stagnant company to market dominator in the USA.
Launched >100 products. In 5 years
Revenues increased from $80M in 2008 to $650M in 2013 (> 8 fold)
“Diamond Distributors” (FTC income >$630K) increased from 7 to 123 (>17 fold)
The number of distributorships increased from 55,000 to over 500,000 (> 9 fold)

A PhD, MBA with well defined excellence in both science and business, I bring rare skills and experience to the table. Specialties: Natural Products, drug discovery, Mass Markets to Direct Sales, biomedical research, management (Start Ups to Established), dietary supplements & functional foods, Leadership, Regulatory Affairs, Clinical Trials.

Refined the joint health supplement industry: first with a "results in 7 days claim" that was reviewed & approved. Created educational videos for consumer engagement.

• Professor at 3 US Medical Schools
• Skilled in both basic and clinical sciences
• Research interests are wide & varied
• Well published researcher (>100 scientific publications)
• Editor & Editorial Board member of >45 scientific journals

Elected as a Fellow of the American College of Nutrition (FACN) in 2009. Certified Nutrition Specialist (CNS)

Top 2% of research scientists according to Research Gate

• Drug discovery for a major Swiss Pharmaceutical firm
• President & CEO of several successful start-up companies
• Consultant for many biotechnology, pharmaceutical and natural products companies
• Consultant for >14 government agencies including various NIH Institutes and World Bank
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Level: LEVEL 02 (12mo pts: 291 pts)

Rating: 5.00/5 stars (13 ratings)

Lifetime points: 1082 pts

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Principal at Kaiviti Consulting, LLC
CSO & VP of Marketing at Healthy Directions
CSO, VP of R&D at AdvoCare
Chief Science Officer at Luminy Bioscience
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Exploring the Factors and Technologies that Impact Sleep
Factors and Technologies that Impact Sleep
Top Travel Trends
Top Travel Trends and Destinations

What are the rising trends in travel broken down by generation?
What types of experiential trips are on the rise?
What regions of the world are seeing an increase in tourism?
Airbnb’s roles in these changing trends
Exploring Solutions to Obesity Prevention
Obesity Prevention
Solving the Worldwide Obesity Epidemic
Obseity is global epidemic that is not showing signs of slowing down. How do we solve this issue? Does it come down to educating the mothers or the children? Is the solution a change of culture or changing the habits of individuals? What role do food companies play? Do they share the blame with their use of antibiotics and offering of processed foods?
Exploring the Landscape and Opportunities in the CBD (Cannabidiol) Market
Landscape of CBD market, including, but not limited to, legal/regulatory environment (current and future), trajectory of category, consumer trends, including habits & practices, research landscape, and overview of notable players. Specifically looking to learn about opportunities not reliant on state-specific laws (e.g. products that can be sold in traditional retail or online that do not conflict with federal law)
Exploring the Emerging Trends in Cannabis Products
Opportunities and Challenges Facing Established Brands in the Emerging Recreational Cannabis Market in the U.S.
The Future of Portfolio & Risk Management of R&D Organizations
The Future of Risk Management & Performance of R&D Organizations. We are seeking to explore the relationship between risk management & performance of large-scale R&D/Innovations. How can cultures of innovation yield (or stifle) growth & new ideas? How do innovation/R&D/product leadership effectively communicate to the c-suite? What are indicators of success? Seeking perspectives from a range of diverse industries to see how innovation leaders can learn from one another.
The Future of B2B Content Marketing and Lead Generation
Future of content marketing and lead generation for B2B companies and agencies.
Exploring the Ecosystem Surrounding Lifestyle Performance Management
how different industries play a role and approach developing unique solutions in personal performance management (both healthy lifestyles and "In-the-moment" enhancements perspectives).

Priority - Personal Performance Management
1) In the moment Personal performance management - Enhancements
2) Healthy Life Style (Microbiome, Gut Health, Habit Change Around Food, etc.)
Need to identify differentiator
How to's
Exploring Regulatory Trends Around Natural Products
future trends in government and retailer regulations around "natural" products
Proactive Behaviors in Personal Health & Wellbeing
Focus on Innovation to enable positive behavior in personal health
Health and wellbeing (Self/Others[])
Most motivated on personal
Understand personal change
The innovations and the hows that help people move from reactive to proactive
Habit formation - Adoption of new behavior, how to maintain the behavior
Exploring the Next Generation of Probiotics
next generation probiotics
Opportunities in Sustainable Nutrition
1. Gut microbiome: practical applications and opportunities beyond existing products.
2. Do consumers understand sustainable nutrition concept and will this influence what and how they eat
3. Future of fermentation and fermented foods
Nutritional Perspective on Gut Health
Gut health from a nutritional perspective. What are the trends in the different global markets. Where is there consumer interest, consumer understanding and what products are selling

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