Giulia Iorio-Ndlovu
Giulia Iorio-Ndlovu

Sub-Saharan Africa Senior Insights Director at PepsiCo

Johannesburg Area, South Africa

  • Focus: Contributions are valued by peers
  • Accountability: Thoroughly contributes in all areas
  • Sense of Urgency: Consistently responds in a timely fashion
  • Team: Frequently supports and responds to peers

Awards earned:





Rating: 4.87/5 stars (293 ratings)

Level: LEVEL 02

12 month points: 398 ptsView details

Lifetime points: 2377 pts

Innovation 311
Strategy 288
Claims 98
Product Development 62
Claim 62
Coaching 42
Market Research 36
Consumer Products 34
Consumer Insights 23
Qualitative Research 19
Strategic Thinking 15
Business Strategy 14
Quantitative Research 13
Product Innovation 13
Brand Equity 12
Idea Generation 11
Customer Insight 8
Innovation Management 7
Consumer Behavior 6
Product Marketing 6
Team Building 6
Virtual Teams 5
Project Planning 5
Team Management 5
Claims Management 4
Change Management 4
Risk Management 3
Team Leadership 1
Program Management 1
Competitive Analysis 1
Consumer Behaviour 1
Research Project Management
Creative Concept Development
Project Portfolio Management
Learning Management
Training & Development
Cross-functional Team Leadership
Strategic Leadership
Organisation Change
Budget Management
New Product Ideation
Launch Of New Products
Collaborative Problem Solving
Marketing Research
Strategy Development
Training & Development
Sensory Evaluation
Strategic Communications
Consumer Insight


Passionate about consumer driven innovation with extensive experience in global and multidisciplinary FMCG environments.
Proven ability to design and implement strategic consumer learning plans and communications and to use in depth consumer understanding to successfully shape and deliver innovation strategies.
Deep understanding of competitive environment, determining the relevant insights and patterns to strategically lead product development programmes.
Motivated by new challenges and demonstrated ability to lead teams through significant change.
Strong team leadership across different geographies (North America, Latin America, Europe, Africa & Middle East, Asia) and across different cultures and ability to inspire and motivate individuals by role modelling the required behaviours and ongoing coaching.
Significant experience in building and exploiting internal and external networks of cross-functional professionals- from academia to advertising agencies- as well as influencing senior management through impactful communication.
Rewarded by achieving the highest standards and outstanding results, life time learning, successful delivery through others.

My career aspiration is to lead a consumer centric organisation to drive differentiating, competitive edge business results.

Specialties: Consumer insights generation; consumer and market research (qualitative, quantitative); sensory evaluation; claims generation and substantiation; new product ideas generation; new product development; talent management; project leadership; risk assessment and management; product and innovation strategy; distant team leadership; strategic influencing.


Sub-Saharan Africa Senior Insights Director


March 2016 - Present

Leading the product, consumer, shopper and market analytics agenda for PepsiCo Sub-Saharan Africa across Snacks, Beverages and Nutrition brands.

Also lead the Global Snacks insights agenda across all emerging and developing markets