Giulia Iorio-Ndlovu
Giulia Iorio-Ndlovu

Sub-Saharan Africa Senior Insights Director at PepsiCo

Johannesburg Area, South Africa

  • Focus: Contributions are valued by peers
  • Accountability: Thoroughly contributes in all areas
  • Sense of Urgency: Consistently responds in a timely fashion
  • Team: Frequently supports and responds to peers

Awards earned:





Rating: 4.88/5 stars (300 ratings)

Level: LEVEL 02 (12mo pts: 409 pts)

Lifetime points: 2452 pts View details

Innovation 45
Strategy 16
Quantitative Research 11
Qualitative Research 11
Consumer Insights 10
Coaching 10
Team Building 6
Claims 6
Claim 5
Consumer Behavior 3
Product Development
Research Project Management
Creative Concept Development
Claims Management
Risk Management
Project Portfolio Management
Learning Management
Training & Development
Idea Generation
Team Leadership
Cross-functional Team Leadership
Strategic Leadership
Organisation Change
Strategic Thinking
Program Management
Virtual Teams
Project Planning
Budget Management
New Product Ideation
Launch Of New Products
Change Management
Consumer Products
Competitive Analysis
Collaborative Problem Solving
Marketing Research
Market Research
Innovation Management
Product Marketing
Team Management
Strategy Development
Training & Development
Sensory Evaluation
Strategic Communications
Consumer Insight
Consumer Behaviour
Brand Equity
Business Strategy
Customer Insight
Product Innovation


Passionate about consumer driven innovation with extensive experience in global and multidisciplinary FMCG environments.
Proven ability to design and implement strategic consumer learning plans and communications and to use in depth consumer understanding to successfully shape and deliver innovation strategies.
Deep understanding of competitive environment, determining the relevant insights and patterns to strategically lead product development programmes.
Motivated by new challenges and demonstrated ability to lead teams through significant change.
Strong team leadership across different geographies (North America, Latin America, Europe, Africa & Middle East, Asia) and across different cultures and ability to inspire and motivate individuals by role modelling the required behaviours and ongoing coaching.
Significant experience in building and exploiting internal and external networks of cross-functional professionals- from academia to advertising agencies- as well as influencing senior management through impactful communication.
Rewarded by achieving the highest standards and outstanding results, life time learning, successful delivery through others.

My career aspiration is to lead a consumer centric organisation to drive differentiating, competitive edge business results.

Specialties: Consumer insights generation; consumer and market research (qualitative, quantitative); sensory evaluation; claims generation and substantiation; new product ideas generation; new product development; talent management; project leadership; risk assessment and management; product and innovation strategy; distant team leadership; strategic influencing.


Sub-Saharan Africa Senior Insights Director


March 2016 - Present

Leading the product, consumer, shopper and market analytics agenda for PepsiCo Sub-Saharan Africa across Snacks, Beverages and Nutrition brands.

Also lead the Global Snacks insights agenda across all emerging and developing markets