Giulia Iorio-Ndlovu

Giulia Iorio-Ndlovu

Sub-Saharan Africa Senior Insights Director at PepsiCo at PepsiCo

Joined 05/02/2017


Passionate about consumer driven innovation with extensive experience in global and multidisciplinary FMCG environments.
Proven ability to design and implement strategic consumer learning plans and communications and to use in depth consumer understanding to successfully shape and deliver innovation strategies.
Deep understanding of competitive environment, determining the relevant insights and patterns to strategically lead product development programmes.
Motivated by new challenges and demonstrated ability to lead teams through significant change.
Strong team leadership across different geographies (North America, Latin America, Europe, Africa & Middle East, Asia) and across different cultures and ability to inspire and motivate individuals by role modelling the required behaviours and ongoing coaching.
Significant experience in building and exploiting internal and external networks of cross-functional professionals- from academia to advertising agencies- as well as influencing senior management through impactful communication.
Rewarded by achieving the highest standards and outstanding results, life time learning, successful delivery through others.

My career aspiration is to lead a consumer centric organisation to drive differentiating, competitive edge business results.

Specialties: Consumer insights generation; consumer and market research (qualitative, quantitative); sensory evaluation; claims generation and substantiation; new product ideas generation; new product development; talent management; project leadership; risk assessment and management; product and innovation strategy; distant team leadership; strategic influencing.
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Sub-Saharan Africa Senior Insights Director at PepsiCo
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Packaging Trends & Innovations
A curation on the Packaging Industry adjusting and taking advantage of new markets and opportunities to drive innovation. Including from the changes in consumer perception and behavior to the supply chain challenges faced.

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Last post 6 days ago
Future of Sustainable Packaging
The future of sustainable packaging, looking at sustainable packaging across consumer products, industrial, and protective packaging
Strategic Decision Making for Audience Buying
Exploring the best practices and tools in the decision-making process for purchase-based audiences.
The Future of Ingredient and Product Transparency
Identify what really matters to consumers and how brands can effectively implement a product transparency strategy.
The Impact of Coronavirus on Dining, Meal Preparation, and Food Retail
Coronavirus Impact on Dining, Meal Preparation, & Food Retail

Areas of interest include:
Prepared Foods
Supply Chain Evolution
Ghost Kitchens/Virtual Restaurants/Dark Stores
Connected Appliances
The Impact of Nutrition on Child Development in Nigeria
We're wanting to explore the challenges of nutrition in Nigeria and its impact to child development. Specifically, what nutritional deficiencies exist? What health problems arise as a result of lack of nutrition? Solutions? Etc.
Hydration Solutions for the Aging Population
Hydration Solutions for the Aging Population

A clear trend is emerging in "senior tech". While 10,000 adults turn 65 each day and want to age at home, almost all the innovation in the space is designed for and targeted towards institutional care. Consequently, most aging adults and their caregiving ecosystems remain significantly underserved, creating a unique opportunity to build solutions around the many struggling moments faced in the in-home context. The opportunity we'd like to explore is the detection and management of hydration in aging people.

Overall, we are looking for disruptive solutions that solve hard problems in a dignified way in the area of Activities of Daily Living that address some of the biggest threats to being able to age and thrive at home.
The Emergence of Data-Driven Advertising Strategies
What are best practices for brands using data to inform intelligent advertising strategies using national and local tv
The Future of Geolocation-based Marketing Research
The future of geolocation based marketing research
Future Disruptions in the Sweet & Salty Snacks Market
The US Snacking Market - Specifically how to identify growth consumer segments (with enough clarity to build out new marketing audiences using online tools)
The Future of Innovation for Fortune 500
Innovation for Fortune 500
Needs- trends More competition, more startups launching to compete, faster cheaper technology to launch new competitors, consumers expect faster innovation cycles.
Alternatives – solutions – Partnering with Startups to find / funding/ buy new ideas. Using technology to help staff create innovation and share knowledge. Increased pool of freelancers and flexible workers to source ideas. Crowd Coursing to create innovation.
Developing New Research Methods in the Era of Big Data and AI
New Research Methods in the Era of Big Data and AI
Revolutionizing Innovation in CPG
What is required to revolutionize innovation in CPG?
Exploring How Millennial Moms Think About Natural Products
How millennial moms think about natural products in several categories

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