Sub-Saharan Africa Senior Insights Director at PepsiCo at PepsiCo
Level: LEVEL 02 (12 mo pts: 109 pts)
Rating: 4.869/5 stars (313 ratings)
Lifetime points: 2481 pts
Passionate about consumer driven innovation with extensive experience in global and multidisciplinary FMCG environments. Proven ability to design and implement strategic consumer learning plans and communications and to use in depth consumer understanding to successfully shape and deliver innovation strategies. Deep understanding of competitive environment, determining the relevant insights and patterns to strategically lead product development programmes. Motivated by new challenges and demonstrated ability to lead teams through significant change. Strong team leadership across different geographies (North America, Latin America, Europe, Africa & Middle East, Asia) and across different cultures and ability to inspire and motivate individuals by role modelling the required behaviours and ongoing coaching. Significant experience in building and exploiting internal and external networks of cross-functional professionals- from academia to advertising agencies- as well as influencing senior management through impactful communication. Rewarded by achieving the highest standards and outstanding results, life time learning, successful delivery through others.
My career aspiration is to lead a consumer centric organisation to drive differentiating, competitive edge business results.
Specialties: Consumer insights generation; consumer and market research (qualitative, quantitative); sensory evaluation; claims generation and substantiation; new product ideas generation; new product development; talent management; project leadership; risk assessment and management; product and innovation strategy; distant team leadership; strategic influencing.
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