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Frank S. Klisanich
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How to Build a Competitive Analysis Report | Sprout SocialSprout Social LoginEmployee Advocacy LoginSprout Social LoginEmployee Advocacy LoginRecommended for you
Marketing Strategy and Brand Management Consultants
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CPG Brand and Business Builder, Growth Catalyst, Team Builder, Board Advisor, University Lecturer, Speaker
Joined 01/18/2017
Level: LEVEL 01 (12 mo pts: 0 pts)
Lifetime points: 75 pts
Are you the Owner of a Consumer Product Goods company, or a Partner in a Private Equity firm that has a business that is under performing? Not realizing your expectations for profitability, gross margins, top line sales, retail distribution or ROI?
MY MISSION IS TO PROFITABLY GROW YOUR CPG BUSINESS
Act swiftly, smartly and create a culture of sales and marketing innovation that will make your business more successful than you are currently realizing. I do that by:
• Provide the vision and structure to turn around troubled CPG businesses. • Ensure curious, determined team members are 'on the bus', and are motivated to win and exceed expectations. • Bring you C-level business-building experience to your company and your Advisory Board.
I WILL IMPROVE YOUR SHAREHOLDER VALUE BY:
• Increasing top line sales • Reducing costs • Energizing your team • Making the required changes
DARE TO BE DIFFERENT
I excel at brand differentiation and being noticeably unique. The company and brand must stand out, be consumer relevant and exceed buyer expectations on growing the category. I do that by:
• Present your brands’ solutions and category enhancing features • Consumers will notice and purchase your products at the shelf and/or e-commerce • As a consumer centric businessman and being customer oriented, I know that the tactics designed to optimize these two strategies must be balanced and running parallel to each other.
SPEND SMARTLY- IT’S AN INVESTMENT
Limited budgets for brand support and people are a reality, so we’ll collaborate.
• I have lived and succeeded in your CPG world and know the absolute need to listen and speak to Consumers, Customers and engage with your Team for their insights. • Prioritize Trade and Consumer spending for maximum ROI
I lead with determination, purpose and high expectations and will be your enthusiastic Brand Ambassador.
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