SMARTGROUP™ AT-A-GLANCE
The Power of Story: Qualitative Research and Storytelling
ABSTRACT
This SmartGroupā¢ of experts is dedicated to exploring and understanding the latest trends opportunities, and technologies transforming qualitative research practices, and how storytelling is leveraged to drive more impact. SmartGroupā¢ members nominate and vote on future topics to explore as the platform curates weekly reports that develop the reputation of its contributors and enable other professionals to stay relevant on the topic.
PARTICIPANTS
OBJECTIVES
1. : Determine the challenges, drivers, trends and frictions specific to the scope.
2. : Develop a thorough list of alternatives, their strengths and weaknesses, supported by examples.
3. : Define the key characteristics that would need to be true to make the desired impact.
4. : Define the recommended path(s) for a viable solution and identify the critical success factors in deployment.
End Date:
CONTRIBUTIONS
ACTIVITY
537 Days
22 Themes
65 Contributors
550 Posts
305 Comments
186 Followers
OUTPUTS
None yet
THEME #2
Impact of the Storyteller
THEME SUMMARY
There is a growing trend among organizations to use storytelling as a tool to differentiate their products/services, create & maintain a competitive advantage, build customer loyalty and attract top talent. To reap the full benefits of storytelling, companies need to understand how it really works.
- Industry 4.0 has really gained traction. Organizations are introducing new products/services to the market at a faster rate. Capturing customers' attention and ensuring profitability is a challenge.
- In today's digital age, consumers are overwhelmed with content and maintaining their attention is getting harder. Organizations need to adopt storytelling into their strategy to ensure they succeed.
- Successful organizations use storytelling as part of a broad content strategy. They are providing users with valuable and personalized content while others have hired corporate storytellers.
- The NASA has embraced storytelling into their overall strategy. By hiring a corporate storyteller, the organization has been able to effectively communicate the great work it does to the public.