SMARTGROUP™ AT-A-GLANCE
CPG Marketing, Digital Trends and Innovation in Today's Reality
ABSTRACT
Innovation done right accelerates company growth. CPG leaders must rethink their strategies, adapt to new digital trends and adjust to new consumer realties. In today's tumultuous environment how can CPG leaders ensure that innovation drives brand appraisal vs. being seen as unnecessary or even frivolous? Leaders must find new ways of outreach to sustain momentum through an economically challenging time and meet the rapid changes in demand due to the pandemic. This SmartGroup™ of experts is dedicated to exploring and understanding the biggest and latest digital trends, innovations, techniques and strategies that make for a competitive advantage in CPG. SmartGroup™ members gain and share insights as they nominate, comment and vote on future topics. The platform curates’ biweekly reports that grow the reputation of its panelists and enable other professionals to stay relevant on the topic.
PARTICIPANTS
OBJECTIVES
1. : Determine the challenges, drivers, trends and frictions specific to the scope.
2. : Develop a thorough list of alternatives, their strengths and weaknesses, supported by examples.
3. : Define the key characteristics that would need to be true to make the desired impact.
4. : Define the recommended path(s) for a viable solution and identify the critical success factors in deployment.
End Date:
CONTRIBUTIONS
ACTIVITY
149 Days
7 Themes
54 Contributors
306 Posts
34 Comments
33 Followers
OUTPUTS
None yet