SMARTGROUP™ AT-A-GLANCE

Strategic Marketing for Enhanced Customer Experience

ABSTRACT

This SmartGroupā„¢ of Marketing and CX professionals will explore the role, practices, tools, and perspective that marketing leadership needs embrace to reliably deliver transformational customer experience. SmartGroupā„¢ members nominate and vote on future topics to be covered as the platform curates monthly reports that recognize key contributors and enable followers & readers to stay fresh and relevant on the topic.

PARTICIPANTS

Jaishree Asarpota
Faculty of Business & Management
Michelle Stuart
Strategic Planner & Transformation Expert
Darin Conley-Buchsieb
Director of Human Resources & Head of Diversity, Equity & Inclusion at San Francisco Ballet
Andrea Landuzzi
Global Marketing Director Polymer Additives, Technology Solutions, SOLVAY
Nancy Barlow
Senior Executive | Integrated Marketing Strategist | Growth Driver | Healthcare | CPG | B2B | Consultant
Kevin Sopczak
Vice President of Sales, Shaped Wires and Specialty Products at Leggett and Platt, Inc

OBJECTIVES

1. : Determine the challenges, drivers, trends and frictions specific to the scope.

2. : Develop a thorough list of alternatives, their strengths and weaknesses, supported by examples.

3. : Define the key characteristics that would need to be true to make the desired impact.

4. : Define the recommended path(s) for a viable solution and identify the critical success factors in deployment.

NaN% Complete
Start Date: Oct 11, 2019
End Date:
28

CONTRIBUTIONS

ACTIVITY

119 Days

1 Themes

3 Contributors

17 Posts

11 Comments

14 Followers

OUTPUTS

None yet