SMARTGROUP™ AT-A-GLANCE
Strategic Marketing for Enhanced Customer Experience
ABSTRACT
This SmartGroupā¢ of Marketing and CX professionals will explore the role, practices, tools, and perspective that marketing leadership needs embrace to reliably deliver transformational customer experience. SmartGroupā¢ members nominate and vote on future topics to be covered as the platform curates monthly reports that recognize key contributors and enable followers & readers to stay fresh and relevant on the topic.
PARTICIPANTS
OBJECTIVES
1. : Determine the challenges, drivers, trends and frictions specific to the scope.
2. : Develop a thorough list of alternatives, their strengths and weaknesses, supported by examples.
3. : Define the key characteristics that would need to be true to make the desired impact.
4. : Define the recommended path(s) for a viable solution and identify the critical success factors in deployment.
End Date:
CONTRIBUTIONS
ACTIVITY
119 Days
1 Themes
3 Contributors
17 Posts
11 Comments
14 Followers
OUTPUTS
None yet