SMARTGROUP™ AT-A-GLANCE
The Important Relationship Between Product and Engineering
ABSTRACT
This SmartGroup™ of experts is dedicated to exploring and understanding the pitfalls and best practices that can make or break an engineering or product team, and the company's ability to build successful products and deliver to the market on time. SmartGroup™ members nominate and vote on future topics to explore as the platform curates monthly reports that develop the reputation of its contributors and enable other professionals to stay relevant on the topic.
PARTICIPANTS
OBJECTIVES
1. : Determine the challenges, drivers, trends and frictions specific to the scope.
2. : Develop a thorough list of alternatives, their strengths and weaknesses, supported by examples.
3. : Define the key characteristics that would need to be true to make the desired impact.
4. : Define the recommended path(s) for a viable solution and identify the critical success factors in deployment.
End Date:
CONTRIBUTIONS
ACTIVITY
370 Days
19 Themes
28 Contributors
590 Posts
105 Comments
38 Followers
OUTPUTS
None yet
THEME #2
Stop Wasting Time and Resources
THEME SUMMARY
It is important to incorporate customer feedback in the very early stages of the product development lifecycle, which means linking and establishing cooperation among technical, finance, sales and marketing departments.
- The project manager needs to sit in a "swivel chair" between the product and engineering entities for the entire life cycle and ensure frequent, open and transparent communications.
- Empower managers so they have the authority to put an end to products that are cost prohibitive or are of limited interest to the market.
- Focus and avoid doing a weak effort and splitting time, energy, and money among many competing priorities; instead, get the organization to concentrate its efforts on just a few projects.
- Incentivizing teams based on group revenue and group profitability rather than establish individual milestones.