SMARTGROUP™ AT-A-GLANCE
Top Trends for Product Management and Product Marketing in B2B Technology
ABSTRACT
Product Management and Product Marketing can be the most critical roles in B2B technology companies and both own critical aspects of the product and business process to ensure success. This SmartGroup™ of experts is dedicated to exploring and understanding the biggest and latest trends, practices, techniques and strategies that make for a competitive advantage. SmartGroup™ members nominate and vote on future topics to explore as the platform curates weekly reports that develop the reputation of its contributors and enable other professionals to stay relevant on the topic.
PARTICIPANTS
OBJECTIVES
1. : Determine the challenges, drivers, trends and frictions specific to the scope.
2. : Develop a thorough list of alternatives, their strengths and weaknesses, supported by examples.
3. : Define the key characteristics that would need to be true to make the desired impact.
4. : Define the recommended path(s) for a viable solution and identify the critical success factors in deployment.
End Date:
CONTRIBUTIONS
ACTIVITY
470 Days
15 Themes
36 Contributors
590 Posts
201 Comments
129 Followers
OUTPUTS
None yet
THEME #2
Alternatives and Best Practices
THEME SUMMARY
B2B communications in the digital era automation traditional marketing tasks and enables the interplay of convergence, contextual intelligence, individualization, and real-time interactions.
- Understanding the user journey sparks innovation and new ideas
- Tap into human emotions. B2C marketers spend tremendous time understanding the functional and emotional needs of consumers, but, in B2B, too often executives overlook that people are still people.
- Avoid the temptation to create/launch a new product just because someone else has and you can.
- Users need to be involved in the product development process today and contribute not just their feedback and user data, but also their ideas.