SMARTGROUP™ AT-A-GLANCE
Imminent Disruptions Impacting Healthcare Marketing
ABSTRACT
Industries and markets are rapidly changing, and companies, professionals and people have to adjust to a new norm quickly. Businesses of all types and sizes have to reshape their marketing strategies and tactics, innovate new business models, adapt new technologies and find new ways of digital collaboration. The need for healthcare brands to engage with their audiences in an even more meaningful way is vital to achieving success. This SmartGroup™ is dedicated to exploring and understanding the latest trends, challenges and customer engagement practices transforming the healthcare marketing landscape. SmartGroup™ members nominate and vote on future topics to be covered as the platform curates weekly reports that recognize key contributors and enable followers/readers to stay relevant on the topic.
PARTICIPANTS
OBJECTIVES
1. : Determine the challenges, drivers, trends and frictions specific to the scope.
2. : Develop a thorough list of alternatives, their strengths and weaknesses, supported by examples.
3. : Define the key characteristics that would need to be true to make the desired impact.
4. : Define the recommended path(s) for a viable solution and identify the critical success factors in deployment.
End Date:
CONTRIBUTIONS
ACTIVITY
481 Days
14 Themes
28 Contributors
507 Posts
263 Comments
116 Followers
OUTPUTS
None yet
THEME #2
Trends : Drivers and Frictions