KNOWLEDGESTREAM AT-A-GLANCE
The Future of the Media Landscape
ABSTRACT
The Future of the Media Landscape: Adapting to changes in Consumption, Content, and Storytelling
PARTICIPANTS
OBJECTIVES
1. : Distill relevant trends and factors and identify relevant examples.
2. : Identify the range of needed capabilities and understand the feasibility of each.
3. : Create a capability roadmap priority of importance and feasibility.
4. :
End Date: Oct 8, 2018
CONTRIBUTIONS
ACTIVITY
88 Days
3 Themes
22 Contributors
555 Posts
164 Comments
123 Followers
OUTPUTS
2 Slide Deck
THEME #1
What's Next?
THEME SUMMARY
We have found that "What's Next" is RIGHT NOW. Changing daily, each of you detailed from your perspective growth in AI, digital and many other emerging platforms.
- Targeted Content & Ads a common thread from many of you, which is paramount for maximizing ad dollars
- Effect of Cord-Cutting, use of streaming for content is a factor that will not go away anytime soon and will be addressed in coming days more
Advertisers being more selective choosing their targeted platforms
I call this 4th Industrial Revolution- It will be comprised of AI, Augmented Reality, IOT devices, everything becoming wireless, 3d printing, intelligent search- AI agents search for you. In the long term, paper will become obsolete. media will be all digital.
Advertisers are finding ways to better target via various platforms. While cable/satellite continues to operate in the traditional ad sales world (which cannot target individuals, but % of viewership demos), newer platforms like Hulu and network apps
Journalism and Content is coming in many new ways and through traditional and non-traditional platforms
I am seeing gaming and entertainment converging in future when everything is on digital platforms (instead of TV channels). Imagine gamification of TV series, e-commerce platform overlaid on the video.
Film/Movies will always have a strong place in movie theaters, but the rise of movies on platforms like Netflix, Hulu, Amazon will continue to flourish. Films may shorten their theater to purchase/rent timelines to capitalize on buzz and marketing efforts.
THEME #2
Personal Consumption Habits and Typical Storytelling in Your Career
THEME SUMMARY
Media Consumption is a regular daily habit and spread evenly among traditional non-digital and new digital/social media platforms
- Newspapers are not dead, how they package their content is important. Digital has saved them
- Social Media platforms service daily consumption but not enough to maintain exclusivity among platform use
- Video in consumption and storytelling, especially in Instagram and Facebook Stories is gaining popularity in usage
Media Consumption Diary- What and how much each of us consume each day
But typically 10 minutes for scanning all news around the world. Quick scan of twitter feed in 15-20 min. Quick scan of facebook. Quick scan of Linkedin updates. All this in an hour. This is the most time on the go during commute given the busy life.
I get weather from Amazon Alexa in the morning but little else. I'm always listening to something on Audible, which I mostly listen to when walking between meetings (I'm in NYC, so walking is a more viable transit option often enough) and tend to read a book on the Kindle app at night
Storytelling- Current Methods and Habits You Use
Instagram and facebook Groups once a week, Instant messaging with friends everyday, checking out updates from the key bookmarked websites on weekend for an hour and see if there is anything interesting (article, event etc). Finding local events for the week online, shopping online
New media has evolved, so that there’s more freedom in storytelling. Instead of the standard half hour or hour shows, you have the freedom to tell a whole story in 10-20 seconds or 15 minutes if you want. It’s a lot more open-ended, which is great for creators.
Storytelling is still coming in many forms
Storytelling is a critical component of delivering great content in whatever the format is in terms of spoken word content.
On the positive side: lots of different channels to choose from when it comes to helping customers communicate their stories. Main challenge still remain though, i.e. creating a trustworthy and interesting story. A lot of times when people get overexcited about the endless possibilities that comes
THEME #3
Case Study in Brand Storytelling