SMARTGROUP™ AT-A-GLANCE
CoronaBytes: Shifts in Attitudes, Needs and Habits Among Consumers
ABSTRACT
This group of experts is exploring insights in current (and future) shifts in attitudes, beliefs, needs and behaviors that impact our businesses and our world. Understanding the why and how these shifts may be temporary or long lasting/permanent. In addition, exploring how best to uncover the insights behind the shifts we see – the why behind the what. Gathering methods and insights worth sharing.
PARTICIPANTS
OBJECTIVES
1. : Determine the challenges, drivers, trends and frictions specific to the scope.
2. : Develop a thorough list of alternatives, their strengths and weaknesses, supported by examples.
3. : Define the key characteristics that would need to be true to make the desired impact.
4. : Define the recommended path(s) for a viable solution and identify the critical success factors in deployment.
End Date:
CONTRIBUTIONS
ACTIVITY
211 Days
15 Themes
53 Contributors
323 Posts
207 Comments
38 Followers
OUTPUTS
None yet
THEME #3
In what ways has COVID-19 impacted consumer behavior?
THEME SUMMARY
Consumer attitudes, behaviors, and purchase habits impacted by COVID-19 include a greater focus on sanitation, increased online ordering for delivery or pick-up, reduced travel, greater use of immune-boosting supplements, and increased importance of health benefits during job searches.
- Businesses are challenged to make socially-distanced, highly sanitary buying experiences enjoyable for their customers.
- Supply chain disruptions experienced during the pandemic may get worse due to increased friction between China and other countries around the globe.