Your future customers want to talk about their new future. By sponsoring industry expert panels, your company can earn trust and new relationships. Let the insights permeate your business and the new relationships fuel your sales.
SELLING IS FAR LESS EFFECTIVE THAN ENGAGING
It was never a good idea to be talking about our own products, but in today’s environment, it can be downright inappropriate. Companies that can become a source of true market insight and perspective will not only outpace competitors but will also have the credibility and trust to own the narrative.
Cultivate deep client relationships, and grow your business.
Don't just call with a sales pitch. Curate original insights from experts that your customers care about. Never again say "just checking in". You can nurture your prospects with consistent and credible market intelligence in the exact format you desire. Currnt makes your team appear like a research and publishing engine, focused on each of your customers.
Senior Professionals Engage in Strategic Topics
Engage your target customers on the topics that drive their industry. Sponsor engagements worthy of their time or sponsor them on their behalf. Companies that develop strategic relationships win more business.
Empower Your People
Give sales teams the tools they need to understand their customer in way that it can be readily demonstrated to the market. Host a SmartGroup™ on the topics your customers care about.
HOW IT WORKS
Attract the Right People
Currnt has two ‘unfair’ advantages: First, AI sources the exact applicants to your specification from across the web, finding people already demonstrating passion, and ensuring global reach on any topic of interest. Secondly, we recognize that true professionals are motivated to learn and share with their equal caliber peers. This ‘Knowledge Networking’ experience is a rare opportunity for them to become recognized and earn rewards. It is this combination of tech and sensibility that allows clients to select the perfect 20-30 professionals over 5-10 days.
The Most Robust Insights
Subject matter expert facilitators keep the conversation focused over days in DesignSprints™ or over months in KnowledgeStreams™. From problem definition to distilled insights, certified facilitators command state of the art tools as they provide expert consultation throughout the engagement.
The Most Credible Output
By tapping into the voice of the market, automation enables a wide array of deliverables making it possible to capture the nuance of the group in ways that people actually want to consume it. See examples
"Currnt allowed us to invest in our customer's problem; it changed the whole trajectory of the relationship"
Type in what you want to explore and with whom and the platform will drive scores of applicants for your selection.
How do we find the applicants? We use AI/ML technology to generate a dynamic custom search across the web seeking for people who appear relevant to the topic.
Why do people apply? Currnt is a rare opportunity for the experts to engage with equal caliber peers on topics they are passionate about. Unlike mercenary models that pay-for-insights, experts on Currnt learn from each other, share their ideas and get recognized by one another. It’s the interaction between them that generates points to the panelists that drives both recognition and compensation.
The Currnt domain expert facilitator community is key to the success of each project. Matched to the exact subject, the facilitator acts as an extension of your teams to provide a layer of consultation that goes beyond the insights generated, ensure you uncover the right insights and know how to apply them.
How does one become a facilitator? Facilitators must be subject matter experts and have years of experience in consulting, facilitation or moderation. Most start out as panelists, grow to appreciate the process and then apply to be trained as a facilitator. There are about 200 facilitators currently certified on the platform covering a range of expertise.
Can I or my team facilitate? Short answer is yes. Anyone with subject matter expertise and who has professional facilitation experience can be certified in only an hour of training on the platform. It’s also important that the facilitator not have any particular biases that may impact the conversation.
The platform generates the content most fitting of your goals and can coordinate the inclusion and distribution of the right type of content to the people that you wish to be informed.
What formats of content do you prepare? You can request output to be branded in the form of slide reports, designed social posts, blog posts, summary reports, infographics, and podcast interviews.
Everyone you engage on the platform gets added to your company’s Knowledge Network making it easy to search and reconnect for quick rounds of feedback or simple chat conversations.
How do the points work? Panelists earn points from one another through interacting with one another, being recognized by the facilitator, or by receiving votes up for their most salient contributions.
Can I just reach out to my panelists and talk to them? Everyone you engage on the platform is added to your knowledge network or that of your company. You can chat with anyone in your network at anytime via the platform.