Sponsor

Facilitator

Mary Wirtz Cooper Cooper Consulting Founder: Strategic Marketing Leader I Brand Builder I Drives Innovation

78 Panelists

Alex Jones Head of Market & UX Research Past 30 days points: 513
David Tigay Growth and Innovation Manager Past 30 days points: 487
Marzio Alessi Senior Innovation Manager Past 30 days points: 311
Jonathan Ralton Senior Product Manager / Team Lead, Digital Enablement Past 30 days points: 295
Jorge Arce Head of Product and Operations at Giftable | IESE MBA | ex-Amazon, ex-SABMiller, ex-P&G Past 30 days points: 287
Jantzen Cole Vice President of Marketing Past 30 days points: 254
Mustafa Al-mosawi Director New Product Development Past 30 days points: 249
Shady Ramadan Head of Product | Digital Transformation | Omnichannel | eCommerce Expert | Product Management | Digital Health Past 30 days points: 171
Lulu Lin Director of Product Past 30 days points: 167
Kevin O'Donnell VP of Product Past 30 days points: 165
Panagiotis Goros VP Product Management Past 30 days points: 163
Josef Z Past 30 days points: 153
James Monighan Entrepreneurial, delivery focused global Product Leader I Digital Innovation | Sustainability Past 30 days points: 124
Rocco Del Greco Chief Marketing Officer (CMO), Entrepreneur, Strategist, Educator, Public Speaker, Philanthropist Past 30 days points: 119
Tara Hodgkins Product Manager Past 30 days points: 107
Rob Patey Marketing leader, ready to help you with marketing strategy, digital marketing, content marketing, product marketing, performance marketing Past 30 days points: 100
Will Zhou Director, Product Marketing Past 30 days points: 93
Mitul Mehta Sr. Vice President & Global Head - Marketing, Channel Sales and Alliances at Datamatics Past 30 days points: 77
Shannon M. Hunihan CMO @ Mint Eco | Data Driven Decision Making | Customer Happiness Focused | On a mission to bring a fresh approach to all aspects of the car wash industry Past 30 days points: 77
Rosaria Oliveira de Freitas Senior Product Owner at iGaming Past 30 days points: 70
Josh Tilley Strategy Director Past 30 days points: 51
Aubrey Zobrist Director Of Marketing And Product Management Past 30 days points: 45
Henry Skull Founder/CEO/CTO @ SMS-iT. MBA. BBA. BSC. Past 30 days points: 42
Nikki Matthews Innovation Consultant Past 30 days points: 38
Poppy Reid Director Of Product Design Past 30 days points: 38
Farid Poonja Chief Product Officer, Healthcare Past 30 days points: 33
Miquel Iribarren PRODUCT MANAGER WINE INGREDIENTS en Ravago Chemicals Past 30 days points: 33
Neal Wolff Vice President, Marketing Past 30 days points: 30
Alvaro Perez Bello Founder & Head of Product at Clevergy | Professor at ICAI | Nova Member Past 30 days points: 18
Michael Elrod Director of Product Management\Chief Imaging Consultant at Medical Consultants of America Past 30 days points: 16
Manish Arora Global Director of Cloud & SaaS Solutions Past 30 days points: 14
Aldrine Einsteen Product Manager at Volante Technologies Past 30 days points: 13
Maria Gester Chief Marketing Officer at HappyPancake ⎮ Social Media and Marketing Consultant Past 30 days points: 5
Kim Malcolm Senior Product Marketing Manager at Zappi Past 30 days points: 5
Michael Bragen Technology Marketing Leader | Partner Alliance Strategy | Product Management | Product Marketing | Seller Enablement Past 30 days points: 4
Manoj Kothari Chief Design Strategist & Futurist Past 30 days points: 4
Mayleen Bywater Senior Product Manager Past 30 days points: 4
Justin Meade Head Of Product Management Past 30 days points: 3
Emily-Rose Barry Director of Product Past 30 days points: 3
Nick Falkowski Head of Product - Delivering great customer experiences Past 30 days points: 3
Derek Granath Sr. Director, SD-WAN Product and Technical Marketing Past 30 days points: 3
Ricardo Shelley VP Strategy, Global Ventures at The Coca-Cola Company Past 30 days points: 3
Steven Nuyt Head of Product Past 30 days points: 3
Noureddine Bouhaddaoui Product Management Consultant - EMEA- Cyber Security / Cloud - Entreprise LOB Past 30 days points: 3
Erin Martin Head of Marketing - Transport NA at Indigo Past 30 days points: 2
Ivan Gomez Vice President - Marketing, Innovation, and Research Past 30 days points: 2
Stacey Force Vice President Global Marketing & Innovation Strategist - Talent Solutions Past 30 days points: 2
Krishnan Allampallam Global Marketing /Product Management /Business Strategy/Branding IVD / Oncology / Infectious disease / Life Science Past 30 days points: 2
Giorgio Licastro Global Senior Product Innovation Director + Media Lead Past 30 days points: 1
Catherine Lehmann Director, Global Market management
Neda Golshan VP Of Product
Ron Greenfield Chief Marketing Officer for Legal Chiefs LLC
Jennifer Wiseman Vice President Consumer and Product Insights and Development
Janne Lautanala Senior Technology & Innovation Leader | Digital Transformation | CIO | CTO | Consulting | Business Unit Lead | Certified Advisory Board Member
Mayuresh Gandhi
Jake Schneider SVP, Connections Strategy & Innovation at The Marketing Arm
Yael Kfir Chief Strategy Officer
Eric Brickman Chief Operating Officer
Afef BELHADJ VP Innovation ITN&Data job lines at Orange SA
Vishal Medatia Thought Leader Liaison - Rheumatology Marketing
Nina Quist Head of Marketing
Sara Kamran Marketing Director at INSTRUMED ( Pvt.) Ltd.
Dror Sabbag VP of Customer Success
Leif Steigleder Product Management - 5G, LTE, Hardware, Software
Matt Benka Product Manager
Brant Kukuk Product Manager at Ditch Witch
Mayesha Farzana
Kristal Audain Product Manager
James Beadle Product Manager at Cambridge Assessment International Education
Tom Grogan Curiosity ignites an abundance of ideas
Susan (Hoxie) Program/Operations Director at HAVRION
Stacey Wisniewski Senior Director Of Marketing
Philip Black Senior Vice President of Strategy | Helping brands connect with the right people
Akhilesh Khandelwal Senior Product Manager at BT plc
Sherry Chapman Business Strategy, New Channel Development, Marketing, and Product
Steve Cater VP Growth
Ansgar Dodt VP Strategic Development, Software Monetization
Lee Simerly Creative Director | Product & Business Development
more_horiz

Product Market Fit for a Shifting Marketplace

July 27, 2022

Product Leaders are facing a rapidly changing marketplace and traditional means of learning are outdated. We are looking to understand how product lea... See more

Members: 0
Followers: 70

Executive Summary

Research Learning Tools play a critical role and will continue to evolve

  • There are key drivers, obstacles, and future opportunties for Research Learning Tools usage
  • Drivers and obstacles for RLT's leave room for optimization based on business objectives and emerging technology tools
  • Leadership needs to embrace the use of RLT's and follow the leaders who will provide futuristic/enhanced tools to make learning easier and faster

Theme Content Brief

THEME #1
May 27, 2022 to June 10, 2022
  • keyboard_arrow_down Top Drivers

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    The first leap into Research Learning Tools will require a committed investment, typically promoted by a knowledgeable practitioner. Without this push, the force of inertia can exclude any fresh thinking.

    By: Kevin O'Donnell

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    A very specific and honed topic can bring scads of great information assuming you carefully watch and monitor the entire process. You can start at point A, with a specific idea in mind for the end result and end up with tons of new topic points that you hadn't thought of prior.

    By: Rob Patey

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    the faster you can roll out a location, a product, or an idea to market, the more likely you are to beat out the other competition. Tools can help make us faster, especially when they assist with doing the thinking for us.

    By: Shannon M. Hunihan

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    resource management. Instead of hiring a human, they are deciding to outsource to a vendor or a tool. It allows for thinner teams, and maximized productivity.

    By: Shannon M. Hunihan

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    RLTs help facilitate the quick and effective validation of these assumptions before the product hits the market. This enables companies to course correct the product direction while it is still cheap.

    By: Panagiotis Goros

  • keyboard_arrow_down Obstacles

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    Even with a platform like Currnt, there is a fair amount of upfront work that must be put into the themes and sub-questions to elicit great responses. And often the best responses come from a back and forth conversation based on panel responses. It's a garden that needs constant tending

    By: Rob Patey

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    You have to be very careful on what are you asking customers because a wrong question will lead you to wrong actions. if you are not careful on how you set up the survey will make the survey taker to just answer anything so long as they can finish the survey. This can lead to wrong data collected.

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    By: Jorge Arce

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    It’s important to listen to our customers, but yes, it takes time and it’s costly. RLT can def help with that.

    By: Rosaria Oliveira de Freitas

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    Those companies who need data fast and that want to build proper forecasting are definitely resisting RLTs. The problem with RLT relies that these methods gives you data and insights of what has happened, but not of what will happen.

    By: Jorge Arce

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    Product VPs who would rather push their own agenda than a product that their customers need.

    By: Rosaria Oliveira de Freitas

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    For companies to embrace and invensting in RLT, syndicated data, or other research, they must have the people in place on their teams to use the data and translate it into meaningful strategies.

    By: Aubrey Zobrist

  • keyboard_arrow_down Trends & Emerging Technology

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    There are two main avenues of research for information. Direct customer observation and technology searches. Where a directly observed problem can be solved with a new technology we have a new product or business.

    By: David Tigay

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    Availability of internal and external data related to products/service/custmers brings new tech eneabled opportunities:
    - AI prediction/insights
    - new tools to extract from social networks trends
    - new start-ups with specific solutions for researching the market

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    By: Marzio Alessi

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    As SaaS becomes a common model in the digital space, Design Thinking has become more popular as well as companies realize that in order to achieve product / market fit out the gate, they need to iterate in a manner that allows them to get customer feedback quickly.

    By: Lulu Lin

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    As organizations and their products become more iterative and agile, I can see reliance on tools expanding... as releases become more frequent, there is a desire to "fail fast", and confirmation of feature success and return on investments is desired.

    By: Jonathan Ralton

  • keyboard_arrow_down Opportunities

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    Ultra transparent market competition can lead to homogenous approaches for strategies among rival companies in pursuit of a competitive edge, RLT's can offer fresh thinking, bespoke insights and key analysis, which enables savvy companies to devise novel, solutions for challenging problems. 

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    By: Kevin O'Donnell

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    It is the leadership role to see the long-term value of the research and find the opportunities lied behind the research. Also, with the availability of new tools, it should be easier for companies to set their research objectives

    By: Shady Ramadan

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    Research and tools for each stage of product development and innovation can vary:

    Data/Information - desk based research, data mining, data analysis
    People/Insights - user testing, user interviews, focus groups, networks
    Physical /Build - R&D., lab/workshop based experimentation, prototyping

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    By: Nikki Matthews

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    Tools like hootesuite can provide foundational information to better inform your RLT engagement. Instead of relying on your own (or your clients) ecosystem of ideas, pulling your impetus from existing chatter - it can help show you're already thinking in customer voice vs. internal chatter.

    By: Rob Patey

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    Launches of new products, re-launches of cost reductions, moving to a superior performance against competition, all can only be done with consumer testing. Ideally accompagnied by a trained sensory panel that helps R&D understand the perceivable differences between products.

    By: Josef Z

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    esign Thinking has become more popular as well as companies realize that in order to achieve product / market fit out the gate, they need to iterate in a manner that allows them to get customer feedback quickly.

    By: Lulu Lin

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    In online communities, you can post a Checklist or Survey to gain instant feedback. You can also hold live events: Digital Live Events, Email Outreach, SMS/MMS Outreach, Ringless Voicemail Drops Outreach, Voice Broadcast Outreach,Virtual worlds and Messaging Chat Groups.

    Edited

    By: Henry Skull