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Strategies to Educate New Markets & Categories

October 4, 2019 to present

Groundbreaking advances can sometimes be right and still not be rewarded with market share. In this SmartGroup™ we aim to explore the challenge, alternatives, examples, and courses of action top product and marketing teams can take to educate a market. SmartGroup™ members nominate and vote on future topics to be covered as the platform curates monthly reports that recognize key contributors and enable followers & readers to stay fresh and relevant on the topic.