Strategies to Educate New Markets & Categories

January 3, 2020 to present

Groundbreaking advances can sometimes be right and still not be rewarded with market share. In this SmartGroup™ we aim to explore the challenge, alternatives, examples, and courses of action top product and marketing teams can take to educate a market. SmartGroup™ members nominate and vote on future topics to be covered as the platform curates monthly reports that recognize key contributors and enable followers & readers to stay fresh and relevant on the topic.

Each month this group collaborates on a new topic pertaining to the subject of this SmartGroup™ and is packaged into a report recognizing its contributors. You can propose a new topic here. The topic with the most votes will be the focus for next month.