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Strategies to Educate New Markets and Categories

October 2, 2019 to April 10, 2020

Groundbreaking advances can sometimes be right and still not be rewarded with market share. In this SmartGroup™ we aim to explore the challenge, alternatives, examples, and courses of action top product and marketing teams can take to educate a market. SmartGroup™ members nominate and vote on future topics to be covered as the platform curates monthly reports that recognize key contributors and enable followers & readers to stay fresh and relevant on the topic.

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Each month this group collaborates on a new question pertaining to the subject of this SmartGroup™ and is packaged into a report recognizing its contributors. You can propose a new question here. The question with the most votes will be the focus for next month.