96% of B2B buyers want more voice-of-customer content from thought-leaders like themselves. We'd like to explore the trends, challenges, opportunities, technologies, personalized strategies defining the future of content thought-leadership.
Falguni DesaiHead of Digital Strategy & Transformation
Himanshu BharadwajCreative Director.
Lisa RomGlobal Strategic Alliances Marketing with Channel Impact @VMWare
H. SchrijverOwner / Strategist / Conversion copywriter
Paul KorzeniowskiB2B Content Producer
Don BarefootPrincipal/CEO of Integrity CEO Advisors
Nicole FranceVP and Principal Analyst
Cris BeswickEx-CEO & Entrepreneur now Strategic Advisor on Innovation | Bestselling Author | Keynote Speaker
Michael FrankenConsultant, Sr. Manager/Director | Revenue & Profit Growth | Catalyst for Team-based Results, Adapting to Change
Simon ElliotExperience Matters | Lead | Engage | Transform | Thrive
Thank you for your participation. I am looking forward to getting to know you, sharing insights and anticipating trends together in this exciting topic. Take a look and feel free to chat with me if you have any questions. Just click on the little envelope in the top left corner under my name.
Welcome to the KnowledgeStream™
The Future of Thought Leadership Content
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PROPOSE A FUTURE QUESTION FOR THIS SmartGroup™
Main Topic Question
Type a relevant question that each person in the group can answer while considering two dimensions.
Here are a few examples: - What are the top trends impacting by X and Y?
- What solutions are there that are both X and or Y?
- What will be the most X and Y about the future?
- What is the best course of action considering both X and Y?
Additional context (optional)
TIP:Label these axis such that they reflect desirable attributes. This way, the highest voted responses will manifest in the upper right (e.g. Affordable, Easiest, Most Impactful, Scalable).
Help make themes more readable by offering tags that participants can use to categorize their responses
(e.g. pro/cons, questions1/question2, etc.) You can always change these later.
These tags will also preset your KT categories.