CMO buyer satisfaction with research companies is at alarmingly low levels. Many observe that CMO has a more difficult role than ever -- forced to elevate their activities from just brand and marketing planning to having enterprise-wide revenue focus. GRIT study hypothesizes that research firms’ concentration on tactical execution to the exclusion of strategic advice often relegates research companies to also-ran status.
How can internal marketer Chief Research Officers play a more important role counseling the Chief Marketing Officer? And how can research suppliers help better answer the big-picture questions and add a consultant component that is respected and sought out?
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Thank you for your participation. I am looking forward to getting to know you, sharing insights and anticipating trends together in this exciting topic. Take a look and feel free to chat with me if you have any questions. Just click on the little envelope in the top left corner under my name.
Elaine Boxer (Facilitator)
Welcome to the panel
The Evolving Role of Insights and Analytics
Leave an up to 90 seconds welcome video for your panelist
Elaine Boxer (Facilitator)
Edit Media Post
Copy the link, share it with potential panelists (that are not already Currnt users), if they are selected and participate, you earn $100 (400 Currntcy). It's that simple.
Copy the link, share it with potential panelists (that are not already Currnt users). It's that simple.
PROPOSE A FUTURE QUESTION FOR THIS SmartGroup™
Main Topic Question
Type a relevant question that each person in the group can answer while considering two dimensions.
Here are a few examples: - What are the top trends impacting by X and Y?
- What solutions are there that are both X and or Y?
- What will be the most X and Y about the future?
- What is the best course of action considering both X and Y?
Additional context (optional)
TIP:Label these axis such that they reflect desirable attributes. This way, the highest voted responses will manifest in the upper right (e.g. Affordable, Easiest, Most Impactful, Scalable).
Best Practice: Provide the context someone needs to appreciate where you are in the journey.
It’s great to recap what came out of prior themes and indicate where you are going next.
Also, try to tee up the tension in the topic and get people to post an argument for their ideas.
Help make themes more readable by offering tags that participants can use to categorize their responses
(e.g. pro/cons, etc.) You can always change these later.
These tags will also preset your KT categories.