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FOLLOWERS: 151 VIEWS: 5,049

The Evolving Role of Insights and Analytics

February 22, 2019 to May 13, 2019

CMO buyer satisfaction with research companies is at alarmingly low levels. Many observe that CMO has a more difficult role than ever -- forced to elevate their activities from just brand and marketing planning to having enterprise-wide revenue focus. GRIT study hypothesizes that research firms’ concentration on tactical execution to the exclusion of strategic advice often relegates research companies to also-ran status.

How can internal marketer Chief Research Officers play a more important role counseling the Chief Marketing Officer? And how can research suppliers help better answer the big-picture questions and add a consultant component that is respected and sought out?

Panelists (24)

Christine Hade Omni Channel Brand Marketing & Innovation Executive
Anvesha Poswalia Marketer | Digital & Brand Strategist | Top 50 Digital Leaders India CMO Asia | Adobe Digi100
Michael Franken Consultant, Sr. Manager/Director | Revenue & Profit Growth | Catalyst for Team-based Results, Adapting to Change
+21 expand_more
Mariana Gomes Product Manager | Co-founder
Andria Long CPG Innovation, Insights & Strategy Executive | Growth Advisor | Board Member | Keynote Speaker
Falguni Desai Head of Digital Strategy & Transformation
Gary Desjardins Marketing & Innovation Leadership | Medical Device | Healthcare | Consumer
Jen Holtvluwer Head of Marketing and Inside Sales
Hugo Perez Chief Creative Strategist/Founder
Anthony Garcia Presales Technical Consultant at UiPath
Laureen Schroeder Chief Marketing Officer
Vicki Morris CEO & CMO Heart Centered Marketing (Global Marketing Agency)
Michele Sachar Director, Strategic Research and Insights
Phil Rubin Customer Loyalty and Relationship Marketing Strategist; Founder & CEO rDialogue
Wendy Harrington Chief Marketing Officer
Matt Owens Director, Client Services at Stylus Innovation + Advisory
Daniella Heywood Head of US offices at Branding Science
Travis Murdock VP of Marketing at Xinova
Pam Cory Vice President Global Marketing at BitTitan
Joe Sallustio,Ed.D.(ABD) Chief Operating Officer / Executive Vice President
Anne-Marie Rouse CMO, Sensative AB
Lisa Golloher (Martin) Vice President, Strategic Planning at The Mars Agency
Subroto Sen Indian Market corporate experience of 25 years. Growth catalyst, Market/Product turnaround, (Indian Ivy League credentials (IIT -IIM)
Flip H

Panelists (24)

Christine Hade Omni Channel Brand Marketing & Innovation Executive
Anvesha Poswalia Marketer | Digital & Brand Strategist | Top 50 Digital Leaders India CMO Asia | Adobe Digi100
Michael Franken Consultant, Sr. Manager/Director | Revenue & Profit Growth | Catalyst for Team-based Results, Adapting to Change
Mariana Gomes Product Manager | Co-founder
Andria Long CPG Innovation, Insights & Strategy Executive | Growth Advisor | Board Member | Keynote Speaker
Falguni Desai Head of Digital Strategy & Transformation
Gary Desjardins Marketing & Innovation Leadership | Medical Device | Healthcare | Consumer
Jen Holtvluwer Head of Marketing and Inside Sales
Hugo Perez Chief Creative Strategist/Founder
Anthony Garcia Presales Technical Consultant at UiPath
Laureen Schroeder Chief Marketing Officer
Vicki Morris CEO & CMO Heart Centered Marketing (Global Marketing Agency)
+12 expand_more
Michele Sachar Director, Strategic Research and Insights
Phil Rubin Customer Loyalty and Relationship Marketing Strategist; Founder & CEO rDialogue
Wendy Harrington Chief Marketing Officer
Matt Owens Director, Client Services at Stylus Innovation + Advisory
Daniella Heywood Head of US offices at Branding Science
Travis Murdock VP of Marketing at Xinova
Pam Cory Vice President Global Marketing at BitTitan
Joe Sallustio,Ed.D.(ABD) Chief Operating Officer / Executive Vice President
Anne-Marie Rouse CMO, Sensative AB
Lisa Golloher (Martin) Vice President, Strategic Planning at The Mars Agency
Subroto Sen Indian Market corporate experience of 25 years. Growth catalyst, Market/Product turnaround, (Indian Ivy League credentials (IIT -IIM)
Flip H
F.A.S.T SCORE: 55 View Details
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Board Score: 55

Focus: Points earned per input

Accountability: Points earned in all areas

Sense of Urgency: Frequency of points earned

Team: Recognizes teammates with relevant content

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