Facilitator

Christine Hade Omni Channel Brand Marketing & Innovation Executive

26 Panelists

Anvesha Poswalia Marketer | Digital & Brand Strategist | Top 50 Digital Leaders India CMO Asia | Adobe Digi100 Past 30 days points: 4291
Michael A Past 30 days points: 2350
Graham Robertson Founder and CMO Past 30 days points: 1210
Dr. Frank Musmar Adjunct Faculty Instructor Past 30 days points: 1204
Scott Cook Helping organizations redefine their markets and make their competition irrelevant. Past 30 days points: 911
Sebastian Oppermann International CMO | E-commerce | DTC | Growth & Optimization | Digital Transformation | Change Management | Cloud | Branded Consumer Goods Past 30 days points: 845
John Zigament Strategic Planning • Innovation • New Product Development • Brand Building • Product Management • Advertising • Public Relations • Agency Management • Consumer Promotion• Customer Marketing Past 30 days points: 700
Lee R. Roth Senior Marketing Executive | Gamechanger Past 30 days points: 419
Michael Margolies Advertising, Digital Marketing, MarCom, eCommerce, PR, Creative Production, Commercial Photography, Marketing Executive Past 30 days points: 302
Christina Dolan Strategic Marketing Executive, Integrated Marketing Communications Past 30 days points: 242
Mike Anthony Make brands grow at retail: Speaker, Writer, Consultant, Trainer & Coach. Past 30 days points: 226
Philippe Gorge Director in Strategy Consulting Past 30 days points: 170
Laëtitia Zemiro Investment Manager - Luxury Goods, Fashion, Lifestyle and Innovation Past 30 days points: 154
Brian McLeod Vice President Content Solutions at Forbes Past 30 days points: 143
Chiara Covone VP Innovation & Executive Coach Past 30 days points: 126
Morgan Barclay VP of Digital Media Past 30 days points: 99
Jeff Morrow, MBA Marketing Leader, Lead Generation, Project Management, Strategic Planning, Brand Management, Digital Marketing Past 30 days points: 36
Scott McNabb SVP, Global Enterprise Sales
Alan Parker Chief Innovation Officer at Energy BBDO
Amanda Miller Associate Strategy Director
Mariko Amekodommo, MBA Asia based Co-Founder | Tech CMO | Public Speaker | Connecting Users and Brands with AR, AI and Fintech methodologies
Enovia Bedford Marketing, Sponsorship and Business Development Expert
Lexi Merritt Content Marketing Strategist + Online Course Developer
AHMED MAHER YOUSSEF, MBA,6σ,COPC,PMP® Co-Founder at Prewave, VP Strategic Growth – Customer Experience at BusinessWay Saudi Arabia
Christine DeJoy Director Of Public Affairs at Conner Prairie
Sarah Musgrave Marketing, Media and Communications Lead, APAC
more_horiz

The Sprinklr CMO Advisory Board: Defining the Future of Marketing

December 16, 2019

Title: The Sprinklr CMO Advisory Board Tagline: Defining the Future of Marketing About: Marketing is now the most distinguishing, critical functio... See more

Members: 0
Followers: 486

Executive Summary

Personalization is becoming a more important driver for creating compelling brand experiences

  • Understanding personas & behavior can drive better, more personalized experiences
  • Personalization should relevant and tailored to the channel
  • Over-personalization can be creepy

Theme Content Brief

THEME #2
January 25, 2019 to February 08, 2019
  • keyboard_arrow_down Personalization How To's

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    Personalization must be value-additive, either creating a feeling of genuine connection or making product/solution offerings more relevant. Personalization for its own sake - particularly in low-touch, commoditized businesses - may not bear fruit, and over-personalization can be counter-productive.

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    By: Paul Belle Isle

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    CRM data is available through retail, events, promotions etc. Facebook, Google etc create audiences through email id’s/phone numbers and target with a customized message. Lookalike audiences can be created for acquisition. Building custom audiences through available data results in high conversion.

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    By: Anvesha Poswalia

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    We're evaluating every touch point for potential to add value. In direct, show how much their home is worth, the equity & rate. For retargeting, focus on the product/need. In email, on their want/need. These take time to set up, but once live, the cost is relatively small & delivers a revenue boost.

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    By: Wendy Harrington

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    Personalization activities need to build relevance in order for it to be efficient. The data points used to personalize have to bring about the triggers for conversion or action. Connecting the data points in line with the consumer journey is what we should do when personalizing activities.

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    By: Roshan Nandwani

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    As a marketer, you will need to:
    1) Know your consumer and build a unified profile of them
    2) Develop a personalization strategy in your marketing plan
    3) Deliver highly personalized content, offers, and recommendations at the right time in their buying decision making process.

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    By: Laureen Schroeder

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    Social media you can get targeted ads, but you're fairly limited on social as to the extent of personalization options compared to many Digital Experience Platforms. SItecore can deliver an entirely custom web experience to website users as can Adobe Target and with AEM.

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    By: Alex Dorward

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    An important lesson learnt : any touchpoint should not behave like it knows it all, or i-know-you-more-than-you-are-comfortable-with, and leave room for the user to explore and decide their options.

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    By: Anvesha Poswalia

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    Influencers have a style of communication that their listeners relate to - why they keep coming back. Good influencers want to educate & help their audience - so personalized responses are happening & expected! The secret weapon is a great influencer who is personable and responsive to their target.

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    By: Laureen Schroeder

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    One DTC hair care company, Function of Beauty, uses proprietary algorithms developed by MIT to produce personalized hair care products tailored to the consumer's unique hair profile and hair goals. The point of difference of this brand is all about personalization.
    https://www.functionofbeauty.com

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    By: Laureen Schroeder

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    Some communication elements can be tailored with less expense. Promotional pricing can be used electronically via dynamic or algorithmic pricing, coupons or discounts. You can't personalize every element of the marketing mix and be efficient - but you can test.

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    By: Sam Araji

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    The key to ROI is relevance and then relevance at a specific time and situation.

    By: John Kornitsky