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The Evolution of Media Agencies

October 3, 2018 to December 12, 2018

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Description

Future of Ad Agencys
Ad Agencys are under pressure. Freelancers, technology and changing markets are putting pressure on ad agency’s. What is the future of the ad agency.

Needs- Trends – Agency budgets and margins are under pressure. Technology and the accessibility of freelancers have changed the game for agencies. Agency’s need to find new services and models to work by. What are those new options for agencies?
Alternatives – Solutions – Management consultancy’s are buying ad agency’s because clients want solutions delivered. Is being part of a bigger solution the answer.
Benefits – Ideal solutions – Will agencies be able to find new business solutions.
Recommendations. – Actionable outcomes – What are you seeing the most successful growing agencies do and what would you recommend?

Organizers

Panelists (12)

Anvesha Poswalia Marketer | Digital & Brand Strategist | Top 50 Digital Leaders India CMO Asia | Adobe Digi100
Himanshu Bharadwaj Creative Director.
Christine Hade Omni Channel Brand Marketing & Innovation Executive
Lynn Power Marketer, CEO, Co-Founder, Entrepreneur, Learned Extrovert
Laurence Minsky Associate Professor
Joana Santos Digital Marketing Consultant
Jorge Machado Colón Creative Strategist, Innovative Problem-Solver, Research Scientist, Behavior Planner, Industrial Designer
John Rospenda Marketing Consultant
Michael Phelan Start-Up CMO, Founder & Principal Go-to-Market Pros
Michael Margolies Advertising, Digital Marketing, MarCom, eCommerce, PR, Creative Production, Commercial Photography, Marketing Executive
Maarten Albarda Integrated Marketing Communications leader with experience in ad agencies, as a marketer and a consultant to marketers.
Brendan McGinty Industry Director
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