Open to all (including visitors) to ask and answer questions related to the topic.


Future of Headless E-Commerce in CPG & Retail

May 17, 2018 to October 29, 2018

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1. Headless Commerce:
a. What is headless architecture and how does it drive enhanced commerce compared to traditional architectures
b. What are the key differences in process/approach/governance compared to traditional commerce
c. What are the impact if any on consumer mobile and web journeys
d. How/where is the market for this and any early adopters etc.,
e. When to use / use cases for micro-services / headless commerce?
f. What are some of the challenges of adopting headless commerce?
g. What type of change management is required for leveraging headless commerce?
h. What is in it for business for going down the headless commerce route?
i. What are the best practices for leveraging headless commerce?

Below are the clarifications to your queries:
1. We would need to prioritize Headless Commerce and get some views from industry leaders on the same. Though, there is a plausible overlap between both these topics, but we would like to keep the research process separate.
2. We request expert opinions from - Head of eCommerce, CTO/CIO, headless commerce architects, Channel partners, Sales and Marketing leadership for D2C sales.

a. How are CPG companies adopting and influencing to the sales through retail channel partners?
b. What are the key metrics being measured and how?
c. How are trade promotion effectiveness manages in an online world for CPG companies?
d. What kind of tools and technology is used to work with online channel
e. What kind of organization needs to be in place to work with digital retail for CPG companies?


Panelists (23)

Bart Groenewoud Consulting, Learning & Development, Workshop Facilitation
Paolo Beffagnotti Brand Protection Digital Manager
alex magid More than 30 years of business and IT experience
Himanshu Bharadwaj Creative Director.
Yaron Cohen UX Researcher
Mary Wirtz Cooper Cooper Consulting Founder: Strategic Marketing Leader I Brand Builder I Drives Innovation
Maria Leo Merchandising/Product Development/Retail Strategist
James Copeman Senior Product Manager at Pivotal Labs
Michael Phelan Start-Up CMO, Founder & Principal Go-to-Market Pros
John Kaestle President and CEO, Board Member
Marsha Williams Technology Executive and Board Member
Hitesh Mathpal Technical Director
Lynn Power Marketer, CEO, Co-Founder, Entrepreneur, Learned Extrovert
Joan Dharmadi Senior Business Development Manager
Dawn Houghton Innovation Consultant
Antonia Kasparek Head of Digital Marketing Thomson Reuters
Frank Kovacs Global Head, Digital Business & EPMO
Santhosh Nair Management Consultant for early-stage companies. 20+ years as Director, Senior Quality Manager, Principal Software Engineer and Program Manager.
Dick Bos Go-to-Market| Global Channel Development|Channel Partner Management|eCommerce | |Sales Management
Paul Wilkinson Head of Technology Research at Tesco Labs
Shailendra Singh eCommerce Head at Unilever
Scott Bjaanes National Sales Manager - Canada
Sreekanth Chetlur Group Head of E-commerce & Omni-Channel Operations

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