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Welcome to the panel
Future of Headless E-Commerce in CPG & Retail
Hello there!
Thank you for your participation. I am looking forward to getting to know you, sharing insights and anticipating trends together in this exciting topic. Take a look and feel free to chat with me if you have any questions. Just click on the little envelope in the top left corner under my name.
Sincerely,
Welcome to the panel
Future of Headless E-Commerce in CPG & Retail
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PROPOSE A FUTURE QUESTION FOR THIS SmartGroup™
Main Topic Question
Type a relevant question that each person in the group can answer while considering two dimensions.
Here are a few examples:
- What are the top trends impacting by X and Y?
- What solutions are there that are both X and or Y?
- What will be the most X and Y about the future?
- What is the best course of action considering both X and Y?
Additional context (optional)
TIP: Label these axis such that they reflect desirable attributes. This way, the highest voted responses will manifest in the upper right (e.g. Affordable, Easiest, Most Impactful, Scalable).
Proposed Topic
Edit Theme
Best Practice: Provide the context someone needs to appreciate where you are in the journey. It’s great to recap what came out of prior themes and indicate where you are going next. Also, try to tee up the tension in the topic and get people to post an argument for their ideas.
Help make themes more readable by offering tags that participants can use to categorize their responses (e.g. pro/cons, etc.) You can always change these later. These tags will also preset your KT categories.
Future of Headless E-Commerce in CPG & Retail
May 17, 2018 to October 29, 2018
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Description
1. Headless Commerce:
a. What is headless architecture and how does it drive enhanced commerce compared to traditional architectures
b. What are the key differences in process/approach/governance compared to traditional commerce
c. What are the impact if any on consumer mobile and web journeys
d. How/where is the market for this and any early adopters etc.,
e. When to use / use cases for micro-services / headless commerce?
f. What are some of the challenges of adopting headless commerce?
g. What type of change management is required for leveraging headless commerce?
h. What is in it for business for going down the headless commerce route?
i. What are the best practices for leveraging headless commerce?
Below are the clarifications to your queries:
1. We would need to prioritize Headless Commerce and get some views from industry leaders on the same. Though, there is a plausible overlap between both these topics, but we would like to keep the research process separate.
2. We request expert opinions from - Head of eCommerce, CTO/CIO, headless commerce architects, Channel partners, Sales and Marketing leadership for D2C sales.
2. B2B2C (SECOND OPPORTUNITY)
a. How are CPG companies adopting and influencing to the sales through retail channel partners?
b. What are the key metrics being measured and how?
c. How are trade promotion effectiveness manages in an online world for CPG companies?
d. What kind of tools and technology is used to work with online channel
e. What kind of organization needs to be in place to work with digital retail for CPG companies?