A long time ago natural meant that it was a more pure food or skin care or whatever the case but now all it means is that if it says natural cookies it's a cookie or if it's a natural skin care it's just skin care it is really not relevant anymore because of our dirty food issues it needs to say organic or certified organic for it to mean anything otherwise foods that are claiming to be natural usually have lots of GMOs added among other chemicals that are not wanted or needed in the human body same goes with skin care or pet food natural means nothing anymore it absolutely has to say organic for it to have any bearing. The fact that companies are still using natural is really kind of offensive and I think those are targeted towards people or kids that don't understand our current food chain, skin care, oral hygiene, pet food or makeup issues. Natural means nothing.

Natural to me means no artificial ingredients were added to the food at all. It is only the natural product but the soil was not checked back for 7 years like organic. I think real all natural is good enough and less expensive than organic.To go a step further you cannot add another all natural product to what I consider all natural like they do with pure sea water in some organic products.

'Natural' is also synonymous with 'safe', when many customers consider supplements, functional foods etc. Regrettably of course this is not the case, due to these products typically carrying various contraindications and contaminant risk (in the case of poor quality control). Natural really means nothing these days. We could argue anything is natural to some degree (even many synthetic ingredients have natural source materials for instance).

Natural products mean something pertaining to nature which are real or derived from living things like plants or animals. They do not contain any artificial ingredients added to it.
You are absolutely right, many companies these days claim their products to be natural however they are not completely natural. I myself have come across many such products. I do not want to mention the brand here but yes for example, some of the fruit juices claim to be natural but they contain artificial ingredients with artificial flavor added to their product.

Unfortunately you can't trust the word natural, at all.

The natural products I use mainly are fruits and vegetables. I go more toward certified organic than natural and non GMO.

I think natural can be very misleading. Naturally does not necessarily mean healthy and the opposite does not have to be harmful. For example synthetically produced vanilla is exactly the same molecule that can be extracted from a natural source. And what about the active ingredient in botox - botulinum toxin? I think botulinum toxin still is the most potent toxic substance known so far including synthetically produced ones - but botulinum toxin is extracted from natural sources.

Natural is nothing but a word that's used to market a product and make us feel better about using it, eating it or living it. It doesn't necessarily mean it's a good thing. Lard is a naturally occurring product but it's still harmful to us. Sugar is a natural product too and it's not good either.

Consumers have to become more critically aware of what they are buying and consuming to ensure that what they're getting falls in line with their expectations.

Natural to me means no artificial ingredients and no artificial colors were added to a product or food at all. It maybe grown or manufactured with organic products. Many people think a "natural product" is more healthy and gentle for them to use. This could be with the absence of harsh chemicals or grown without the use of pesticides sprayed on the food.

Earth-Friendly, produced and grown naturally, eco-friendly, anti-irritant/allergic, no-side effect, no artificial/synthetics. preservative free