AI and Sales
If you have good data AI could act as your admin to feed the CRM. It can predict which is a valuable solution and set up a deal based on the previous activities. Basically it analyzes data and creates alerts to highlight when consumers made a purchase based on this pattern. AI can generate accurate forecast too, this is then used to allocate the right resources for a project.
AI and the usage of Big Data will definitively change the way Sales Planning and processes related to Commercial activities are handled in the very near future.
Nevertheless this will only be posible if the input information to be processed is correct. Nowadays a relevant amount of information is in the hands of the sales reps and players of the commercial organisation. The quality of the outcome will be proportionate to the quality of the elements fed in the system.
To improve this quality it will be key to invest in data gathering technologies (evolved CRMs and CLMs, state of the art BI systems, etc...) and even more importantly, in training and capabilities of the sales forces.
In summary, to gain on effectivenes during the selling process we will need to improve the quality of reporting.
Well - I guess it depends on what you are attempting to achieve. From a sales standpoint, all of us are using CRM to track our sales, pipeline, tasks, opportunities, etc... CRM is AI to a degree because it's software that's installed into your computer (the machine) allowing you to conduct these duties. So if I am on the right track - the software which talks to the machine and then the data which is displayed for the user, is to provide that data in a streamlined fashion and to help automate all of your tasks, activities and reports allowing you to effectively track your success. Remember, you cannot Manage what you cannot measure.
Does this help? I hope this makes sense.
Accurate forecasting and analysis are two areas where AI can help as a major resource in the sales. AI can help sales professionals job easy. Sales call automation, segmentation of customers and profiling kind of things can also be achieved through machine learning. However, I still believe for final sale you will ( and should) always need a human touch.