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Lubricant products/formulations

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To me this "panel" is more focused on developing new products and/or formulations. Should the marketing aspect not be included in the discussions? No new product without a market for it!

Esters
MWF
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Thomas Eichler
23 months ago

4 answers

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Thomas, isn't it obvious that only developing products does not make any sense, unless there is a market requirement, if we consider in business aspect. Therefore, in my opinion indirectly marketing is already a part of of discussion of the panel, we don't need mention it separately. Hope this clarifies your query.

Samares B
23 months ago
Thnaks for the comment Samares. You won't believe how often products are developed without checking the need for it first. Fully agree that both, developping and marketing should be done simultanisly - Thomas 23 months ago
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Marketing aspect can be included, but focus on new materials/formulations and products should still be maintained.

Jianrong Feng
23 months ago
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Thomas Eichler
23 months ago
Marketing must be included, but I agree with you, development should be main focus - Thomas 23 months ago
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The market (not marketing!) must be included; however the QEM/equipment first, then the need to develop a suitable lubricant (at the equipment design/development phase) which encompasses the formulation and blending.

Emmanuel Ekpenyong
23 months ago

Have some input?