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Marketing beauty product
How do I get a 360 degree view of customers for beauty products? What are pricing strategies to attract millennials?
Where are the best and most affordable channels to advertise? Primary interest is skin care products.
79 months ago
1 answer
You need to have a proper customer survey by including both male and female and also target all age group people to better understand their need about any specific skin care products. Also conduct this survey in different geographical region. You can also see the trend of currently available market products who are leading in the market.
Regarding pricing strategy, it should not be too high or too low, targeting most of the population. Some people prefer expensive products thinking that they are good in quality while they don't prefer cheap products thinking that they are low in quality and standard. So, price should be optimal targeting most of the population. You can also competitive price based on leading market products.
The best place to advertise is social media and internet. Ads on television is still most popular and demanding.
78 months ago
