Currnt | Synthetics in emerging markets

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Synthetics in emerging markets

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What are the obstacles to synthetic lubricant adoption in middle income markets and what is needed to overcome them?

John Price
79 months ago

2 answers

It is a general question. What synthetic market are you inquiring about? Middle income market which country?
Have looked at your competitor? what changes have happened the last time you reviewed the opportunity and what prompted you to make changes now?

Denise Zonca
79 months ago

Standards have to be set by authorities. Consumers need to understand that they have to look after their investment (the vehicle). The major lubricant manufacturers are global businesses and they need to push synthetics even harder.

David Cottrell
75 months ago

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