Future in the era of Digital Advertising Fraud


How do we tackle this issue of digital advertising fraud in the near future with the increasing spends by brands on this medium and very limited understanding of agencies and publishers on this issue?

Vishal Shah
59 months ago

2 answers


Continuous education and research in the long will lead to an indepth understanding of the problem. The solutions will come about once we have the requisite knowledge about the issues involved.

Olatunji Apampa
59 months ago

Education education and education again, but to pursue this you need to have a clear understanding of the issue. Agencies need to set up a plan and adapt this to any brand, what is working for me could be not relevant to you. I works on digital ads frauds and sometime it is crazy how easily people get scammed with this.

Paolo Beffagnotti
53 months ago

Have some input?