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Corporate and Consumer Social Responsibility
Do you think, consumer behavior has correctly addressed new tendencies of ethical consumption, citizens should be responsible not only of their purchasing choices, but also of the influence that their daily acts and decisions will have on the economic, social and environmental spheres of life? This Personal Social Responsibility as a new concept, based on the concepts of Corporate and Consumer Social Responsibility, providing a theoretical framework as a starting point for future empirical research, response to the increasing demand of societies to have more responsible, ethical, transparent and respectable public and private organizations.
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It has been common for companies to refer to their 'value chain' and look to ways of maximising profit for themselves within that chain. Now must be the time to look at this as a 'social responsibility chain' and this has to include the final consumer. That T-shirt might be cheap but if it has been made in an Indian sweat shop but children, we have to stop buying them and buying from companies that use this manufacturers.
I know things have improved recently but we still have a very long way to go as consumers to make our responsibility felt by the people we buy from.
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