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Average $ Spend TakeOut vs In Dinning
Clearly many restaurants that are surviving right now are doing it because of their takeout business.
Many of them were not traditional take out restaurants before COVID, a great deal never offered the service at all.
I'm wondering about the current trend of average $ sale of take out now vs in dinning (before covid)
I would suggest alcohol is removed from the average as many places can service it in house but can not deliver, or it is not a natural purchase due to the customer having alcohol at home
I feel restaurants have not designed their scripts to drive ave $ sale up during this time and have switched to simply being order takers despite having offered a high level of menu guidance before.
Establishing a good ratio would be interesting as a benchmark
45 months ago
1 answer
For the most part, the business I work with and my peers have seen a check average of 75%-90% (Lower for upscale, higher for fast-casual) of take out versus in person dining.
I do agree that there are some impulse decisions that happen in the restaurant that are not happening when ordering to-go, especially for appetizers and desert. Some places in major cities have enjoyed a spike in check average as they have reopened. I would expect this would be temporary as the novelty of actually being able to dine somewhere will wear off.
Something also not considered is the increased cost of packaging orders to go versus the use of durable serviceware. While some operations do split their paper budget from food, it all shakes out at the bottom line.
45 months ago
