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Participating in face to face research post-COVID
How are others finding consumer engagement at this time? Here in the UK, some research facilities are starting to open again, and some participant polls suggest many are willing to attend as long as safety measures are in place. But I have my concerns about a) ability to get a true gauge on feelings if everyone is masked or on edge and b) whether in practice there will be a lot of 'no shows' if respondents realise it may mean more hassle/a risky trip by public transport to get there and c) rising costs to the client as a result of extra measures. Is this true in others' experience? Here, some are turning to online groups instead, but they have their limitations - am willing to be convinced by any great examples of making them work well though!
46 months ago
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It will depend on your audience. I work primarily with local, city, and state government. about 75% of these agencies has disallowed any face to face meetings, and many of their employees are still working remotely. I have found that people are willing to engage on the phone and have meaningful dialogue. Webinars, on the other hand, are being used as "things to put on my calendar so my boss thinks I'm working".