How CRM promote business of company?


Do you agree CRM solution helps to focus on  organization’s relationships with individual people  including customers, service users, colleagues, or suppliers  throughout  lifecycle with them, including finding new customers, winning their business, and providing support and additional services throughout the relationship on any other view?

Customer Satisfaction
Customer relationship management (CRM)
Marketing Strategy
Business Development
Customer Retention
Jatindranath Das
3 months ago

1 answer


CRM definitely helps channelize in data transparent manner, the company resources (production, marketing & customer engagement) towards tasks that will boost customer loyalty amongst the highest revenue generating customers (also called key customers). Leveraging the Pareto's principle (80 by 20 rule), it helps companies focus on profitable activities and enables people to strategize future actions with minimal risks as CRM data makes planning transparent and data smart.. Forward looking companies are also beginning to use CRM data for employee appraisals and devising better training programs to proactively address and resolve tricky employee growth issues. CRM is thus a wow way2go for both external and internal customers.

Anshumali Saxena
3 months ago

Have some input?