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KLM fly responsibility campaign
KLM just launched a unique approach to encouraging responsible and sustainable decisions from consumers around air travel. KLM is asking consumers to consider alternative transportation for short flights to be environmentally-friendly. Electrification of the ground transport at Amsterdam Schiphol is among the focus areas of the plan too.
Do you think this plan will be successful? Will people accept the proposed soultions?
3 answers
I saw this. Better to get 'ahead of the curve' and avoid any backlash towards airlines. Corporate Social Responsibility really has to mean something nowadays.
I think this an excellent initiative. KLM could use electric aeroplanes for short-haul (bbc.in/2KvPArw) or hydrogen powered aircraft (https://www.wired.com/story/alakai-flying-car-air-taxi-evtol-hydrogen/) as well as electrifying ground transportation.
Time and cost are constantly the key decision points. Environmental and sustainability issues are secondary. Performance punishment, i.e. doing "the right thing" comes at a cost to the consumer, is not a motivator.