KLM fly responsibility campaign
KLM just launched a unique approach to encouraging responsible and sustainable decisions from consumers around air travel. KLM is asking consumers to consider alternative transportation for short flights to be environmentally-friendly. Electrification of the ground transport at Amsterdam Schiphol is among the focus areas of the plan too.
Do you think this plan will be successful? Will people accept the proposed soultions?
I believe there is a legitimate chance for this. The Netherlands continues to lead the world in sustainability efforts. Sustainability is part of school curriculums and citizens have embraced sustainability efforts since the 1980s. So, consumer disposition towards these solutions seems likely. Additional rationale to support my opinion includes:
- KLM is consistently ranked #1 or #2 for the last fourteen years in the Dow Jones Sustainability Index (DJSI). They are lading the airline industry in reducing CO2 footprint and consistently find ways to deliver their sustainability goals.
- KLM is part of twenty organizations across the industry that produces a report to the Dutch Minister of Infrastructure. One of the solutions to achieve reduce CO2 includes a push by industry to encourage travelers to use international train service to destinations within 700 kilometers. Money is being invested in faster trains and Schiphol will act as a multimodal hub for air-rail.
- A multi industry led advocacy group MVO Nederland will continue to reinforce the sustainability, working with and already active civil society and business friendly governments supporting sustainability.
- Large Dutch companies will look to implement these solutions with their business travelers. Companies like Philips, Unilever, AkzoNobel, DSM and PostNL are also focused on sustainability and compete for rankings on the DJSI.
KLM's 2018 annual report can be found here: https://klmf.ly/2GlQHX0