Currnt | Retail As An "Adventure"

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Retail As An "Adventure"

1

1358 views

Which retailers are creating memorable "adventures" for customers rather than just shopping experiences, and how do they convert those adventures to sales?

Jon Dario
81 months ago

1 answer

0

I don't know if I would describe it as an "adventure", but the American Girl store has always been more of an immersive experience for mothers and daughters than simply a shopping experience.

Michael Fruhling
81 months ago

Thanks, Michael; that's a great example. It's kind of like Build A Bear for younger kids. The experience is more than simply buying a doll and clothes. I appreciate your input. - Jon 81 months ago

Have some input?

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