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Internet or Online Marketing

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What do you mean by Internet Marketing? What are benefits and defects of Internet Marketing?
Do you agree that Internet or Online Marketing is the process of promoting a business or brand and its products or services over the internet using tools that help to drive sales? Please view whether internet marketing should be popularly accepted or not.

Business Strategy
Online Marketing
Internet Marketing
Sales Management
Business Process Improvement
Jatindranath Das
3 months ago

2 answers

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Internet marketing fits the consideration and research phase of the customer journey. When someone has a need and is "searching" the internet is one of the first places a consumer will turn, hence a great place to focus business efforts. In contrast, many businesses focus on internet marketing before considering phase one of the consumer journey, which is awareness. (ex; Branding and direct marketing such as print) to David Cottrell's point. With this said it's important that internet marketing is viewed as a channel not the end all. Did you know Google sends direct mail to prospects?

Grant Gooley
3 months ago
@grant gooley Good point about Google and direct mail. - David 3 months ago
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The internet is just another outlet to market products or services to potential and existing customers. Depending on the demographic of the customer base, online marketing might meet all of ones needs. However, it might not and more traditional methods must still be used.

David Cottrell
3 months ago
Agreed. Whatever modality is used, it’s about marketing relevant and differentiated solutions in the right way, at the right time, to the right customer via storytelling to elicit the favored emotional response. - Vic 3 months ago

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