Daimler Ambition 2039
What do you think about the Daimler Ambition 2039? The plan is to have factories producing in a climate-neutral manner by 2022, offering 50% of electric cars by 2030 and sell just electric cars in 20 years, This should include vans and trucks too and guarantee performance and luxury at the same time. Do you think this plan could be feasible?
They are behind the curve on this. Their first 'new' EV is still to be released and will be based on an existing model (GLA). Many of their competitors have started from scratch with their EV strategy (BMW i range).
Their new vehicle (the EQC) will sell for £65k in the UK. The equivalent petrol vehicle (GLA) starts at £25k. I can buy a well specified E class for £35k. This doesn't look like a viable strategy to me.