Currnt | Daimler Ambition 2039

What do you think about the Daimler Ambition 2039? The plan is to have factories producing in a climate-neutral manner by 2022, offering 50% of electric cars by 2030 and sell just electric cars in 20 years, This should include vans and trucks too and guarantee performance and luxury at the same time. Do you think this plan could be feasible?

Electric Cars

Daimler

Business Planning

Paolo Beffagnotti
60 months ago

2 answers

Aim for the stars to reach the moon!

Patrick Henz
60 months ago

Will they make it or bang just out of the atmosphere? It will be a huge investment and bet. - Paolo 60 months ago

Due to my understanding of Daimler's corporate culture, if they communicate this, they plan to reach this goal. - Patrick 60 months ago

Anticipating this to the market create a big expectation, on the other side put pressure on competitors - Paolo 60 months ago

Agreed, a powerful claim, to be considered by competitors. - Patrick 60 months ago

They are behind the curve on this. Their first 'new' EV is still to be released and will be based on an existing model (GLA). Many of their competitors have started from scratch with their EV strategy (BMW i range).

Their new vehicle (the EQC) will sell for £65k in the UK. The equivalent petrol vehicle (GLA) starts at £25k. I can buy a well specified E class for £35k. This doesn't look like a viable strategy to me.

David Cottrell
60 months ago

These cars are still expensive, will Daimler be able to cut the prices? At this price point it will be a failure - Paolo 60 months ago

Agreed. Battery prices will fall but they have to tumble a long way. - David 60 months ago

and then start the procedure to dispose of the exhausted batteries - Paolo 60 months ago

Perhaps diesel isn't so bad after all! - David 60 months ago

I know this is just for city living but the idea of taking the battery out of the scooter and charging in the home is very neat. https://unumotors.com/en/product - David 60 months ago

Interesting, yes rechargable batteries are solutions. Valuable the solution of the charging dock at least for scooter. - Paolo 60 months ago

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