What's next after "TMI"?
Personally, the challenges I face with insights are that:
a) There are too many of them.
b) They tend to piggyback on each other, and do not respect basic research ethics. (I feel the "applied research" definition is stretched too far by self proclaimed experts and consultants.
c) Information perish-ablity is real and dangerous. With the speed at which new insights are unearthed, how do we judge what is relevant to our business?