What's next after "TMI"?


Personally, the challenges I face with insights are that:
a) There are too many of them.
b) They tend to piggyback on each other, and do not respect basic research ethics. (I feel the "applied research" definition is stretched too far by self proclaimed experts and consultants.
c) Information perish-ablity is real and dangerous. With the speed at which new insights are unearthed, how do we judge what is relevant to our business?

Due Diligence
Research Design
Information Management
Information Retrieval
thought leader marketing
Nayyara Rahman
5 months ago

1 answer


One of the key role for salespeople today is to take all the information that exists and synthesise it into a meaningful message for their clients. There is 'TMI' and (unless we are specialists) we help with the filtration process.

David Cottrell
5 months ago

Have some input?