Strategy and Execution
Strategy or Execution which is more important?
20 months ago
Beware of perfectly asking the wrong question: start by framing it
For real world pragmatic audience who need to accomplish something of significance, relevance, and value -- the question is wrong.
- Both are equally important -- although at the beginning of the project / program / product, strategy is more important.
- Then it is a matter of continuous adaptive cycles of strategic and execution 'sense & respond' .
- For theoretical audience who need to learn what strategy means, why, and how -- strategy will be more important.
- For theoretical audience who need to learn what execution means, why, and how -- execution will be more important.
Strategy puts plans into action to reach desired goals which are written document that details about steps and processes needed to reach plan goals and includes feedback and progress reports to ensure that the plan is on track of execution management plan put to work.
20 months ago
'Ready-Fire-Aim' comes to mind. How many companies adopt a 'do something' approach rather than determining what they should be doing? How many people are rewarded for 'fire fighting' but they started the fire in the first place.
Strategy first but this includes a resource plan to make sure that they people are available to deliver it. A poorly executed strategy is also know as FUBAR.
Solid strategic plans are fairly common, but well-devised strategic plans by a unified leadership team committed to executing the plan over the next few years is RARE! A decent strategy well-executed trumps a wonderful strategy poorly executed. So the answer is one without the other is worthless!