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Social media marketing strategy

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How to take the advantage of social media to build you marketing strategy?

  • start checking your online visibility
  • define your clients
  • go live and tell a story
  • use the right channels. E.g. Linkedin to engage with your network, FB and Instragram if in the US or Western Europe, VK in Russia, WeChat in China, etc.
  • set a customized experience for your client
  • combine chatbox with AI
  • use metrics to measure success and analyze data

What do you think about these points? Do you want to amend them or add anything?

Marketing Strategy
Social Media Marketing
Customized Ecommerce Solutions
Paolo Beffagnotti
1 month ago

12 answers

3

I would prefer like this -

Presence and Engagement
Facebook Page / Twitter etc

Customer Help / Advertisement
Youtube
Live options

Customer Support
AI with Chatbot ( Though I think its more of a customer support tool thena social media strategy)

Hitesh Mathpal
8 days ago
Good call out if you are in the US and EUROPE. If not you need to adapt your channels to the different environment - Paolo 8 days ago
True. Paolo Beffagnotti And it depends on audience too. In certain cases I have seen enterprises using LinkedIn as a sales platform for selling their skills in form of white papers etc. B2B is driven like that only. - Hitesh 8 days ago
I always "cancel" when stalked. - Dr. David E. Marcinko 8 days ago
Hitesh Mathpal the same has happened to me with sales guys reaching out to me for selling their skills in various forms - Paolo 8 days ago
Happens all the time and thru many channels and formats - Dr. David E. Marcinko 8 days ago
I prefer youtube and live options. - Maya 7 days ago
Works well. - Dr. David E. Marcinko 7 days ago
Agreed, it is quite annoying if a new LinkedIn-contact tries to sell you something. At this moment I "unfriend" them, or however this is called on LI. ;) - Patrick 7 days ago
DITTO; thanks - Dr. David E. Marcinko 7 days ago
By using social media company shall be popular. - Er. Jangyadutta 6 days ago
Really? THINK Ask Jeeves; AOL; - Dr. David E. Marcinko 6 days ago
•Orkut. - Dr. David E. Marcinko 6 days ago
My Space, Friendster and Six Degrees; etc - Dr. David E. Marcinko 6 days ago
If not popular for sure visible - Paolo 6 days ago
True, its not about platform but the way you use them. Pkatforms come and go as per users and generations but with a right strategy one can get lot of traction. - Maya 6 days ago
You can be great - but if platform goes awry - U R out of luck- - Dr. David E. Marcinko 6 days ago
Good discussion! I agree, to use social media, a company does not have to be big, but at least have a minimum visibility. Even if you are relative small, on a global level you should have enough clients or other stakeholders, which might be enough to have active discussions. - Patrick 5 days ago
Relevant is the content,, not the actual used platforms. To ensure this, companies not only should use the existing platforms, but create an own website, which works as base. - Patrick 5 days ago
This base connects with the chosen channels, as for example, FB, LI, Instagram, Twitter, etc. - Patrick 5 days ago
Preferred social media channels may change and even go away, but mostly not over night, so there is time to move the content from one channel to the other.. Especially if you have it also stored on your own server. - Patrick 5 days ago
RECALL = The MSFT failure a few years ago; not too big to fail - Dr. David E. Marcinko 5 days ago
Agree Patrick Henz, preferred social can change but this is a long process. What can change faster are the local social based on geo location - Paolo 4 days ago
Actually, I think it is the opposite. - Dr. David E. Marcinko 4 days ago
2

Using the right channel is an important thing. I also think the streaming platforms and video platforms are very powerful. They can help you to reduce the pain of live demo.

Maya Kharkwal MA, BEd
8 days ago
Agreed, YouTube is today often used to replace reading the manual as it offers easy tips how to repair, or also as cook book - Patrick 8 days ago
Agree. - Hitesh 8 days ago
Trustworthy? - Dr. David E. Marcinko 8 days ago
Trustworthiness depends on the company, influencer and product/service. - Patrick 8 days ago
YEP - Not YouTube so much! - Dr. David E. Marcinko 8 days ago
YouTube is not only a social media platform, but other pages can include videos on their sites, which are originally hosted on YouTube. - Patrick 8 days ago
Yes it is - Agreed - Dr. David E. Marcinko 8 days ago
But, it is credible? - Dr. David E. Marcinko 8 days ago
Sometimes it is credible - Paolo 8 days ago
I perceive YouTube as a technical platform, so the credibility depends on the channel/influencer. - Patrick 8 days ago
YouTube is as credible as internet :) - Maya 7 days ago
Maya Kharkwal MA, BEd Agree. - Hitesh 7 days ago
Or at least GOOGLE! - Dr. David E. Marcinko 7 days ago
Yes it is credible. - Er. Jangyadutta 6 days ago
Facetious? - Dr. David E. Marcinko 6 days ago
Credible or not, it is up to the source you are looking at - Paolo 6 days ago
Up to the viewer for critical thinking skills - Dr. David E. Marcinko 6 days ago
Thanks. - Maya 6 days ago
DITTO - Dr. David E. Marcinko 6 days ago
1

I'll go for combine chat box with AI. Customer service is vital in post sales service to secure brand loyalty. Chat box provide an alternative/another channel for customer to contact the customer service to solve their problem besides using phone calls. Chat box also provide an easier way to contact the customer service in which customer do not need to queue up waiting on the phone line but just type in their problems into the chat box and wait for a reply. This will sure to reduce the amount of frustration that the customer have compared to waiting on a phone line just to be serve which some time could take hours!

Lawrence Loy
1 month ago
OK - Dr. David E. Marcinko 1 month ago
Yes customer shall get ample chance to get justified quality material in reasonable price. - Er. Jangyadutta 6 days ago
Really? How do you know? - Dr. David E. Marcinko 6 days ago
1

In addition to the wisdom already posted, there are a few other social strategies that will bolster your marketing strategy.
1 - Use social media to extend the reach of your content marketing efforts by creating infographics, 20-30 second videos that draw attention to your longer form content on your website;
2 - Identify the top social influencers in your target audience group; they are not that hard to find(!) and work toward cultivating a social relationship. If the top influencers retweet or share your posts, you are onto something!;
3 - Make it easy for the staff in your company to share company info via social;
4 - Don't be afraid to get clever on social - you can get away with much more humorous expressions of your top marketing selling points on social...remember "Ship my pants"?!

Kerry Morgan
11 days ago
Many thanks - Dr. David E. Marcinko 11 days ago
Video and influencers are the keys now on social, good to highlight new trends and boost the popularity of brands and products. These are more engaging than the old ads versions. - Paolo 10 days ago
Kim K - Really? For lightweights! - Dr. David E. Marcinko 10 days ago
Yes it will be in part of company to share their brand quality popularity through social media advertisement. - Er. Jangyadutta 6 days ago
Quality thru a site = NOPE - Dr. David E. Marcinko 6 days ago
A web site is merely bits and bytes, etc - Dr. David E. Marcinko 6 days ago
Ephemeral - Dr. David E. Marcinko 6 days ago
If well developed, you can show your quality too - Paolo 6 days ago
I sont want "show" - all mirages - Dr. David E. Marcinko 6 days ago
I want execution - Dr. David E. Marcinko 6 days ago
For execution better to move to another ground - Paolo 6 days ago
Agreed - it is always the "last mile" - Dr. David E. Marcinko 6 days ago
1

A complete list, but on the other hand it is difficult to generalize. An efficient social media strategy requires first old fashioned market intelligence to understand who are the potential clients and what media they use. This may be even untypical for the region / age / education etc.

Said that some companies bed on education and science and open their own communities, which then get promoted via different channels. Some examples are OpenMind by BBVA Bancomer or Mission Winnow by Philip Morris.

As you said, this can include an AI chatbot with intelligent nudging or any other smart idea.

Patrick Henz
9 days ago
Well said - Dr. David E. Marcinko 9 days ago
Winnow by Philip Morris is a good case, drive change by constantly looking for improvements. - Paolo 8 days ago
WM = great synergy; NOT - Dr. David E. Marcinko 8 days ago
Yes the company should change strategy and that should reach at customer and social medial can give actual feed back for improvement of company. - Er. Jangyadutta 6 days ago
Feedback can be faked - Dr. David E. Marcinko 6 days ago
Yes you are correct. In cases fake feed back is possible. But customer should take care for justification of advertisement of product. - Er. Jangyadutta 6 days ago
Feedback can be faked but don't be stressed with this, a lot of these are reliable and is not difficult to check - Paolo 6 days ago
More FAKE; than real - Dr. David E. Marcinko 6 days ago
I get thousands of TMs, calls, EMs, etc / daily. All nonesense - Dr. David E. Marcinko 6 days ago
Er. Jangyadutta Das,CEO,Consultant,Researcher, , good point! Employees should be trained for communication on social media, including to have adequate guidelines. - Patrick 4 days ago
No kidding it is often ridiculous - Dr. David E. Marcinko 4 days ago
1

So far not mentioned, video games can also be a relevant channel to meet your potential clients. For example car manufacturers created special show cars which only exist virtually and are usable for Grand Prix 6. Such cars had been done be manufacturer's development departments, so that such a virtual launch also gets covered by classic print-media. Similar is also possible for other kind of games, especially as most of them are connected to the Cloud.

Patrick Henz
5 days ago
Good point = good age demographic - Dr. David E. Marcinko 5 days ago
the car example is really a good one, gaming is a good solution now thanks to the advantage of virtual reality - Paolo 5 days ago
Gaming is indeed HOT today - Dr. David E. Marcinko 5 days ago
Thanks, it already works good with today's "normal technology", Virtual Reality glasses could bring the experience to a higher level. - Patrick 5 days ago
Still not great - Dr. David E. Marcinko 5 days ago
Holo Lens and Google Glasses, etc - Dr. David E. Marcinko 5 days ago
0

When company will make the goal clear about their business to reach at customer and decide strategy for using social media, the companies are able to talk directly to their customers to make them feel to be more engaged than ever in respect of their product quality and availability that how they will be benefited more about before.

Er. Jangyadutta Das,CEO,Consultant,Researcher,
6 days ago
I order - I buy - I pay - Dr. David E. Marcinko 6 days ago
I dont want to be engaged - Dr. David E. Marcinko 6 days ago
However social media will give idea about existance of comparative materials or products. - Er. Jangyadutta 6 days ago
agree with you Er. Jangyadutta Das,CEO,Consultant,Researcher, - Paolo 6 days ago
OK - Dr. David E. Marcinko 6 days ago
0

Social media marketing is used to promote a product or service is becoming more popular for both practitioners and researchers  built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns which  address Journalists, customers,  employees and general public making management of a marketing campaign

Er. Jangyadutta Das,CEO,Consultant,Researcher,
6 days ago
Do not track me, bro! - Dr. David E. Marcinko 6 days ago
0

Er. Jangyadutta Das,CEO,Consultant,Researcher,
6 days ago
Thanks - Dr. David E. Marcinko 5 days ago
0

Social Media Medical Marketing a Few Years Ago?

“We’re considering integrating social media into our medical practice marketing plan,” Dr. Joseph Frank Stankowsy started out saying.

Then he backtracked—“Yet, all we hear about it is what we can’t do from a HIPAA and security compliance perspective.”

And so, do you incorporate social media into your medical practice marketing plan?

Any thoughts?

Dr. David E. Marcinko MBA
5 days ago
NOT MUCH! - Dr. David E. Marcinko 5 days ago
Here is why: - Dr. David E. Marcinko 5 days ago
My example was more than a decade ago; before the ACA. Today, patiests go to the insurance network only; so no marketing of any type is needed.- - Dr. David E. Marcinko 5 days ago
HC is not free market competition. This is an idea that this panel of non-physicians does not seem to understand. - Dr. David E. Marcinko 5 days ago
Medical Marketing matters far less than the HI network of the provider - Dr. David E. Marcinko 5 days ago
If markeitng matters at all in HC - Dr. David E. Marcinko 5 days ago
0

the (not) new strategy for 2019. Set goals and understand your audience. Set KPIs and benchmark the competitors, Create valuable contents and engage with the consumers. Look for new area of improvement. This is what I found online, so nothing really new to me. Do you have better inputs on this?

Paolo Beffagnotti
4 days ago
NOPE - kinda old school - Dr. David E. Marcinko 4 days ago
-4

Vey general.

Dr. David E. Marcinko MBA
1 month ago
Add something more detailed :-) - Paolo 1 month ago
Far too many industries for that- Sorry - Dr. David E. Marcinko 1 month ago
Please give more idea for our clarification whether social media is acceotable or not. - Er. Jangyadutta 6 days ago
Maybe yes - may be no - Dr. David E. Marcinko 6 days ago
Buyer beware - Dr. David E. Marcinko 6 days ago
Vendor beware - Dr. David E. Marcinko 6 days ago

Have some input?