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Direct-to-consumer medical marketing spending increased over last eighteen years

1
29 views

Do you agree with the points mentioned here, https://www.2minutemedicine.com/direct-to-consumer-medical-marketing-spending-increased-over-last-eighteen-years/
Is direct to consumer fundamental for the medical area too?

Direct to Consumer
Medical marketing
Expenses
Paolo Beffagnotti
8 days ago

2 answers

1

Agreed. DTC medical marketing does increased over the last 18 years especially for dermatological condition where more people are more aware of the importance of skin condition and their psychological influences in the society. Thus, marketing in this specialty does indeed skyrocket over the past years!

Chun Wei
6 days ago
0

Medical marketing and DTC marketing hugely increased the spent during the last years, up to 29,9B and 9,6B respectively. DTC works!

Paolo Beffagnotti
6 days ago

Have some input?