Why direct-to-consumer is becoming an important retail channel
What is your experience with direct to consumer? So far, the case of my company is absolutely successful.
Did you identify any specific pro or cons?
The first thing is - its profitable. As per a reports online consumer technology sales increased 19 percent in the first three quarters of 2017, propelled by a 34 percent increase in direct-to-consumer sales.
I think better customer satisfaction, more efficient inventory management, cutting third party supply chains, and higher profit margins are few more reasons.
The most important point in DTC is the ability to build the brand relationship with the customer. This is vital as influencing the 1st customer to buy from a specific brand is challenging while retain and influence your customer to return and purchase again is even more difficult. Thus brand loyalty is an imperative part for big companies. DTC allows the company to transmit their brand’s story more effectively and relay their message more directly and potently to connect with consumers in a deeper level ensuring brand loyalty to generate a continuous revenue.