Digital transformation gets slow in big enterprises . Why ?
Why does digital transformation in big enterprises get slow ? What can make it faster -
- Changing the culture
Or, is this good to have slow transformation to manage the risks ?
Excessive bureaucracy in larger organization might be a reason that slows the adaptation of digital marketing down compared to fast budding smaller companies. Furthermore, there is a need to "reeducate" not just the marketing department but the whole organization so that the is a cultural shift towards a better understanding of what and how digital marketing function!
My personal experience is that the slow move comes from 2 factors:
-Typically there is the Innovation team involved in the digital strategy. This team has the "innovation" title but not the "spirit",
-They always want to move from 0 to 1 and believe there is no baby steps. Then this is costly, requires lots of work, and can't be done easily
This is a journey where everyone discovers what is their best path. No standard blueprint to use
SO goes against processes of a large COmpany
My point of view is that regardless of the view of society as a whole, innovation, to be successful, needs to focus on the culture company vs. "society" as whole. Innovation and the changes it brings should be implemented at the pace that is best for the organization, liberal, conservative, and all that's in between.
Regardless of liberal or conservative, no one in the organization likes "change." One may be liberal leaning in society as whole, or conservative. However, implementing the changes that innovative solutions can bring to an organization with or without technology as an enabler, they, in my view, would likely be driven by the type and rate of change expected and the assessment of the organization's culture to adapt and/or adopt. Communicating and pacing innovation in an organization along its cultural aspects and managing the change will improve the probability of success of the innovation, regardless of slotting org's. into the amorphous terms of "liberal" or "conservative."
When planning for digital transformation, organizations must factor the cultural changes they are going to confront as workers and organizational leaders adjust to adopting and relying on unfamiliar technologies. Thus,impedes digital transformation to speed up. Hence by shifting the culture by implementing peer pressure indirectly, it forces people to come out for their "comfort zone" so to adapt to the new system faster!
Digital transformation gets slow in big enterprises. Why ?
Just think of the human aging process. We get old and fat and sassy. It is the corporate or business "circle of life".
THINK: The new next-gen of political firebrands Young Turks. Nothing new here.
I think you need many ingredients like Agile, Decentralization, Cultural Changes, Policy related changes, for faster adoption of Digital Transformation. Speed of Digital Transformation shall be decided by the adaptability an organization has due to its own internal structure and culture.
In my experience of working on digital transformation, I see the familiarity of the taskforce with new technology and ease of using the tech in general a key factor that effects the speed. The more complex the tech is, it takes very few, Tech enthusiastic team members to figure out real applications. If you focus on making the task force familiar with basic digital transformation first and then rollout more complex initiatives, it helps in faster rollouts overall.
Innovators Dilemma (the book) provides great insight. The very thing that made Company X successful is causing it to miss what's next. It is so focused on the customers, products, people involved in its key product--and they have no incentive to change that...as prices might fall, expertise might be less valued, customers might not care.