Digital transformation gets slow in big enterprises . Why ?


Why does digital transformation in big enterprises get slow ? What can make it faster -

  1. Agile
  2. Decentralization
  3. Changing the culture

Or, is this good to have slow transformation to manage the risks ?

Digital Transformation
Digital Transformation Strategy
Technology Transfer
Hitesh Mathpal
10 days ago

10 answers


Excessive bureaucracy in larger organization might be a reason that slows the adaptation of digital marketing down compared to fast budding smaller companies. Furthermore, there is a need to "reeducate" not just the marketing department but the whole organization so that the is a cultural shift towards a better understanding of what and how digital marketing function!

Lawrence Loy
10 days ago
Good points. Too many managers and a lot of delegation is one issue for sure. I also think Digitization ( or Digital transformation) is not only for marketing. Sometimes its not for marketing at all. - Hitesh 9 days ago
Fair point! Bigger organization does suggest the existence of bureaucracy but not always! It is much more a cultural issue where personal willingness to adopt to change does affect the speed of digital transformation no matter it is a big or small enterprise - Chun 9 days ago
Just consider the Federal Government. - David E. Marcinko 8 days ago
David E. Marcinko MBBS-MD DPM MBA MEd CMP® Epitome! - Chun 6 days ago
Thanks. - David E. Marcinko 6 days ago

Agile and changing the culture can make it faster. As digital transformation is a driver for revenue, it is essential to boost it. Invest in digital skills and technologies, promote education on this.

Paolo Beffagnotti
10 days ago
I agree. But what do you think - which are the factors that make a Digitization program slow with big guys. They do use Agile and now decentralization upto a certain extend too. - Hitesh 10 days ago
Big guys are slower at the beginning for definition, then when the process starts is a snowball - Paolo 10 days ago
True enough as Paolo Beffagnotti stated. They start slow but snow ball later. Education might be the key! - Lawrence 9 days ago
Agree Lawrance, education is the key - Paolo 9 days ago
Well said! - Chun 9 days ago
If things are homeostatic for a large firm, the risk of mistakes are HUGE. For a small company, the risk is - David E. Marcinko 8 days ago

The shear number of interactions, multiple product lines and markets multiply the number of points to dynamically track.

Bennet Bayer
10 days ago
Thanks Bennet. Do you think Agile and making small tasks forces ( Agile Teams) can help in this. Or one needs a complete shift in their execution ? - Hitesh 10 days ago
Complete shift! (I've done this a few times). For me, taking one group at a time. Once the organization is done then supply chain, distribution and tracking out to the user/customer. Agile is NOT a help, rather look at Industry 4.0 for a start. - Bennet 10 days ago
A speed boat is easier to turn than a cruise liner. - David E. Marcinko 10 days ago

My personal experience is that the slow move comes from 2 factors:
-Typically there is the Innovation team involved in the digital strategy. This team has the "innovation" title but not the "spirit",
-They always want to move from 0 to 1 and believe there is no baby steps. Then this is costly, requires lots of work, and can't be done easily

This is a journey where everyone discovers what is their best path. No standard blueprint to use

SO goes against processes of a large COmpany

Etienne J Coulon
10 days ago
OR - get fired. - David E. Marcinko 6 days ago

My point of view is that regardless of the view of society as a whole, innovation, to be successful, needs to focus on the culture company vs. "society" as whole. Innovation and the changes it brings should be implemented at the pace that is best for the organization, liberal, conservative, and all that's in between.
Regardless of liberal or conservative, no one in the organization likes "change." One may be liberal leaning in society as whole, or conservative. However, implementing the changes that innovative solutions can bring to an organization with or without technology as an enabler, they, in my view, would likely be driven by the type and rate of change expected and the assessment of the organization's culture to adapt and/or adopt. Communicating and pacing innovation in an organization along its cultural aspects and managing the change will improve the probability of success of the innovation, regardless of slotting org's. into the amorphous terms of "liberal" or "conservative."

Marc Salvatini PMP
9 days ago
True enough no one like changes! - Lawrence 9 days ago
Ditto! - David E. Marcinko 8 days ago

When planning for digital transformation, organizations must factor the cultural changes they are going to confront as workers and organizational leaders adjust to adopting and relying on unfamiliar technologies. Thus,impedes digital transformation to speed up. Hence by shifting the culture by implementing peer pressure indirectly, it forces people to come out for their "comfort zone" so to adapt to the new system faster!

Lawrence Loy
9 days ago
True enough! But this is just one of the factors.. Take what Paolo Beffagnotti discussed above where "As digital transformation is a driver for revenue" If cooperate member could see digital transformation is imperative to 10X/double the revenue, i'm sure they will adopt change swiftly! - Chun 9 days ago
Really? - David E. Marcinko 6 days ago

Digital transformation gets slow in big enterprises. Why ?

Just think of the human aging process. We get old and fat and sassy. It is the corporate or business "circle of life".

THINK: The new next-gen of political firebrands  Young Turks. Nothing new here.

David E. Marcinko MBBS-MD DPM MBA MEd CMP®
6 days ago
Good idea using human aging process as a comparison to the big enterprise transformation process! - Lawrence 6 days ago
The metaphor is decades old. Not new at all - David E. Marcinko 5 days ago

I think you need many ingredients like Agile, Decentralization, Cultural Changes, Policy related changes, for faster adoption of Digital Transformation. Speed of Digital Transformation shall be decided by the adaptability an organization has due to its own internal structure and culture.

Sumant Parimal
10 days ago
You may be putting the cart before the horse. - David E. Marcinko 10 days ago

In my experience of working on digital transformation, I see the familiarity of the taskforce with new technology and ease of using the tech in general a key factor that effects the speed. The more complex the tech is, it takes very few, Tech enthusiastic team members to figure out real applications. If you focus on making the task force familiar with basic digital transformation first and then rollout more complex initiatives, it helps in faster rollouts overall.

Abbas Ravat
10 days ago
Good points. - Hitesh 9 days ago
Agreed. - David E. Marcinko 8 days ago

Innovators Dilemma (the book) provides great insight. The very thing that made Company X successful is causing it to miss what's next. It is so focused on the customers, products, people involved in its key product--and they have no incentive to change prices might fall, expertise might be less valued, customers might not care.

Wendy Harrington
7 days ago
Homeostasis kills! - David E. Marcinko 6 days ago

Have some input?