Hi Hitesh,

Sales automation can be a powerful way to enhance sales productivity.

In the Modern-age you can pretty much automate any aspects of the sales approach process; marketing, prospecting, appointment setting.

The actual work of Sales Professionals, certainly in high-value, complex, selling is in the consultation.

It's proven tough to train 'bots to develop the bonding and rapport required to be seen as a trusted advisor. That requires credibility, reliability and intimacy.

In the transactional world of 'selling' (read transactional as 'Order Taking') then there is very little value offered by the human, perhaps a bit of re-assurance, but not much more.

In short, my opinion is No. Sales Automation cannot replace Human Intervention in high value, complex, sales environments.

It can help to start the conversation with your ideal prospect, but it can't have the conversation with your ideal prospect.

H2H technologies (Human-to-Human) will continue to prevail in the world of selling for as far into the future as the mind can conceive.

I used to have a boss who told me I would eventually fire all of my sales team as selling 'would all be done on line'. Anyway, he got fired and we kept on building relationships and helping customers solve problems!

Sales Automation will improve in the transactional sales environment. Ad David Davies says, in a high value/consulting sales, it will not.

Sales automation is usually used in CRM automation such as tasks management etc. Now we see email automation, outbound call automation etc.
I think more automation makes sale mechanical that is not good and can turn into spam.