Sales automation is a powerful way that enhances sales representative’s productivity, increases sales rate and improves revenue. But like any other automation, But like any other automation it has some open questions too,
What level of automation can help in Sales? Do you think sales automation can replace or reduce human intervention in sales?
Sales automation can be a powerful way to enhance sales productivity.
In the Modern-age you can pretty much automate any aspects of the sales approach process; marketing, prospecting, appointment setting.
The actual work of Sales Professionals, certainly in high-value, complex, selling is in the consultation.
It's proven tough to train 'bots to develop the bonding and rapport required to be seen as a trusted advisor. That requires credibility, reliability and intimacy.
In the transactional world of 'selling' (read transactional as 'Order Taking') then there is very little value offered by the human, perhaps a bit of re-assurance, but not much more.
In short, my opinion is No. Sales Automation cannot replace Human Intervention in high value, complex, sales environments.
It can help to start the conversation with your ideal prospect, but it can't have the conversation with your ideal prospect.
H2H technologies (Human-to-Human) will continue to prevail in the world of selling for as far into the future as the mind can conceive.