2019 and Beyond
Keys to winning in the digital era may be morphing as I write this. It has been the relentless push of transformational technologies, and adoption of those, which have been defining the winners. For example, today an article was posted on LinkedIn about an outsourcer’s win at a large bank. The win included the use of tech such as RPA, AI, etc, allowing the outsourcer to deliver an agreed upon set of business outcomes using only 460 of the current 1200 staff. Given the staff reduction was going to be in Lithuania, and not in the typically outsourced countries, this begs the question, have we gone too far? Shifting labor costs to lower cost geos was not a net global job loss; it was a transfer of jobs and movement to wealth equilibrium. Is this now no longer the case? Will society be as tolerant of this? Can people be repurposed and applied to sustainability opportunities instead? Can digital transformation and “winning in the digital era” be measured and rewarded in this manner? Or is the Japan model (population decrease of 1m people) our ultimate answer?
Net-net, the definition of “winning in the digital era” will change...don’t let yourself be surprised....
Once companies figure out how to harness the power of Artificial Intelligence, Machine Learning and other emerging tools, we will get to appoint where most companies feel like they are winning more, and probably will be winning more.
Just as email transformed our daily communications life in both the personal and corporate world, AI will, if it can be applied properly, impact our daily lives even more than Alexa and Google Assistant.
My hope, fervent hope, is that AI can declutter our lives of the miscellaneous info found in our current lives that distracts us at work and at home and allow us to focus more than email or social media currently allows.
Another key to winning in the digital age will be the identification and elimination of false information which serves no purpose in anyone's life. Sources of mis-information need to be identified and at least curtailed with an opt-in or out model that if you want to view or participate in the mis-information propagation it might be viewed as your right, but others want to opt out of the ins-information I believe.