Most important EVP attribute in the future
Hard to predict But the companies who’s vision, goals and culture are in sync with a touch of personalisation will win. As for the employees they will always want more or less the same. Honesty, recognition, reward, purpose, engagement, responsibility, flexibility...and the order of those things will be personal on one hand and driven by the market on the other.
I agree with Stephen Battalia. I think in the workplace of the future we will see a continued melding of the company brand and the employee value proposition. In other words, employees will join companies because they believe in the mission and believe that they can add value to bringing that mission to life.
I think that most of the things we think of as parts of EVP will (even have already) become very generic and also expected. For instance, can you really differentiate your vacation or your 401k from other companies. The real value to candidates (and existing employees) will be the brand promise and how well the employer "walks that talk" through the employee culture