Allocation Across Digital Marketing Channels
What are key considerations for brands as they allocate budget across the multitude of digital channels (display advertising, Facebook, SEM, mobile apps, onsite overlays, email marketing, etc.) to drive ROI, brand awareness, customer engagement, and ultimately online sales?
In present market brand awareness is highly appreciated at the same time if product is already experimented with customers satisfaction.
2 months ago
Report: Cox Enterprises nearing $3B deal to sell its TV stations
Atlanta-based media giant Cox Enterprises Inc. is in talks to sell its TV stations to Apollo Global Management LLC for nearly $3 billion, CNBC reported citing unnamed sources.
"Cox Media Group and Apollo are also discussing some joint venture agreements for Coxs broadcast station in Atlanta, where Cox is headquartered and also has radio stations, the sources said," CNBC said. (Atlanta Business Chronicle)
1 month ago